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AI in Marketing. How to Use Artificial Intelligence?  

Artificial intelligence is developing at a rapid pace. Since it offers numerous possibilities to automate and refine workflows while moving employees to more strategic tasks, an increasing number of companies decide to leverage AI and implement innovative solutions to gain a competitive advantage over their market rivals. What is AI in marketing and how can Artificial Intelligence be used to grow sales and win more loyal customers?

What is AI in marketing?

AI in marketing is a set of Artificial Intelligence technologies that enable marketers to automate and improve their workflows. By using Artificial Intelligence, marketers can collect and analyze data more efficiently, identify patterns and trends, and make better decisions. 

Additionally, artificial intelligence allows marketers to personalize their communication with customers and create more targeted campaigns.

How to use Artificial Intelligence in marketing. Some examples

Since modern technologies are developing at an incredible pace, the number of effective AI in marketing examples increases each day. However, some of the best and most popular applications of artificial intelligence in marketing include:

  • automated customer segmentation. AI can help marketers analyze and group customers based on various criteria such as demographics, behavior, and preferences. This way, professionals can personalize campaigns and create messages that resonate with each segment.
  • predictive analytics. By using it, businesses can make predictions about future customer behavior. They can then use this information to perform activities that will increase the likelihood of certain events happening.
  • automated email marketing. Thanks to artificial intelligence, you can use special software to automate the creation, distribution, and measurement of marketing emails. 
  • chatbots. These are computer programs that can mimic human conversations. By using chatbots, businesses can provide their customers with 24/7 support and assistance, collect data and draw valuable conclusions regarding customer behavior.
  • emotion recognition software. This technology can be used to detect the emotions of people in videos and images. Thanks to that, marketers can better understand how their target audience feels about their brand, product, or service.

Artificial Intelligence in marketing: best practices

How to use AI in digital marketing? Remember to:

  • choose the right tool. With so many AI-powered marketing solutions available on the market, it’s important to select the ones that fit your business needs and budget the best,
  • get employees on board. Since AI can automate many tasks, some employees might feel threatened by it. To prevent this from happening, make sure to communicate the benefits of artificial intelligence and get employees involved in the process of implementing AI solutions,
  • test the effectiveness. Before implementing AI on a large scale, make sure to test it on a small group of employees or customers. This will help you iron out any potential problems and ensure that leveraging technology brings the desired results and actually streamlines your work.

Why is it worth using AI in marketing?

So, is the use of Artificial Intelligence in marketing a good idea? 

Thanks to AI, businesses can refine their strategies, better understand customers, increase the effectiveness of marketing efforts and automate repetitive tasks. In the long run, this translates into saving both time and money while achieving even greater results.

The takeaway

AI in digital marketing is a set of technologies that enable marketers to automate and improve their workflows. 

By using advanced tools, specialists can collect and analyze data more efficiently, identify patterns and trends, and make more accurate marketing decisions. 

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Informations about
the Author

Stefano Bargagni

Internet serial entrepreneur with a background in computer science (hardware and software), Stefano codified the e-commerce platform and founded the online retailer CHL Spa in early 1993, one year before Amazon. He is the Founder and CEO of MorphCast.