Effective May 28, 2023
Q: What is MorphCast for Zoom?
A: MorphCast for Zoom is a service that provides real-time analysis of participants’ emotional state, attention level, and engagement during video conferences or webinars on Zoom in the browser. It aims to help improve communication and interactions during these virtual events by analyzing the data through a real time dashboard.
The service is based on MorphCast Emotion AI technology, which is software for image processing that can determine the emotional state and other apparent characteristics of an individual in front of the camera.
During the Zoom video conference or webinar, the organizer can start and stop the analysis, and participants can choose to accept or reject the analysis. If the analysis is enabled, the organizer can access a real-time dashboard with a table that displays the participants’ name, dominant emotion, number of faces in front of the screen, attention level, and engagement. The dashboard also shows the average attention and arousal levels of the participants, dominant emotions, and attention level per minute.
After the event, the organizer can access a report that includes a table with the data of each participant who authorized the analysis, such as name, dominant emotion, and average attention and arousal levels. The report also includes the top 5 emotions expressed by participants during the entire event, a 2D emotional space, and the dominant emotions of the participants in percentage. The organizer can select individuals or groups of participants and view their respective data.
MorphCast for Zoom is available through the Zoom App Marketplace and is a paid service that anyone with a Zoom account can use.
Q: How to get Morphcast For Zoom? Is Morphcast for zoom an application to download and install on my device?
A: MorphCast for Zoom is an App available in the Zoom App Marketplace, easy to use just following the simple steps contained in this Quick Start Guide. It is not an application that needs to be downloaded and installed separately on a device. Instead, users can simply access the Zoom App Marketplace from within their Zoom account, search for the MorphCast for Zoom, and then connect it directly to their Zoom account. Once the app is activated, it can be accessed and used during video conferences and webinars from within the Zoom browser interface through the URL served by the application on the domain zoom.morphcast.com.
Q: Can participants opt-out of the analysis?
A: Yes, participants can choose to accept or reject the analysis. If they reject the analysis, their data will not be included in the dashboard or report.
Q: Can the guest participate in the video conference if he does not consent to the emotional analysis?
A: Yes, participants can choose to accept or reject the emotional analysis provided by MorphCast for Zoom. If a participant does not consent to the emotional analysis, they can still participate in the video conference or webinar, but their data will not be included in the real-time dashboard or post-event report.
Q: Can the guest revoke the consent at any time?
A: Yes, participants can revoke their consent to the emotional analysis provided by MorphCast for Zoom at any time during the video conference or webinar. The organizer of the event can also stop the analysis at any time if needed.
Q: What data is analyzed by MorphCast for Zoom?
A: MorphCast for Zoom analyzes participants’ emotional state, attention level, and engagement during the videoconference or webinar. It determines the dominant emotion, number of faces in front of the screen, and attention level of each participant.
Q: Is MorphCast for Zoom GDPR-compliant?
A: Yes, MorphCast for Zoom is GDPR-compliant for the part managed by MorphCast. The software is specifically designed to not identify the subjects being analyzed, but only to make an instant and volatile processing of personal data through the scanning of images extracted from the camera flow provided by the browser. No images are sent to any servers, as they are analyzed directly on the user’s device browser. For more info about it, see MorphCast for Zoom Privacy Policy.
Regarding the management of the conference data by Zoom, as for example the video recording functionality, possibly activated by the host and accepted by the participant in the video conference. More information about Zoom data management you can find at Zoom privacy policy.
Q: Where can I find privacy policy and terms of use of MorphCast For Zoom?
A: MorphCast for Zoom embeds Zoom Conference. Regarding the MorphCast part of the application, here you have the links to MorphCast For Zoom terms of use, MorphCast For Zoom privacy policy and MorphCast For Zoom appointment as data processor (DPA). Regarding Zoom part of the application, here you can find the Zoom Privacy Statement.
Q: Is MorphCast for Zoom available for all Zoom users?
A: Yes, MorphCast for Zoom is available for all Zoom users, but it is a paid service.
Q: How is MorphCast for Zoom distributed?
A: MorphCast for Zoom is distributed through the Zoom App Marketplace, which is the official store of Zoom.
Q: What data is included in the post-event report?
A: The post-event report includes a table with the data of each participant who authorized the analysis, such as name, dominant emotion, and average attention and arousal levels. The report also includes the top 5 emotions expressed by participants during the entire event, a 2D emotional space, and the dominant emotions of the participants in percentage.
Q: Can organizers view the data of individual participants?
A: Yes, organizers can select individuals or groups of participants and view their respective data.
Q: Can MorphCast for Zoom be used for personal video calls?
A: No, MorphCast for Zoom is designed to be used for video conferences or webinars by professional users, not for personal video calls.
Q: Is MorphCast for Zoom accurate?
A: The accuracy of MorphCast for Zoom’s analysis depends on various factors, such as lighting, camera angle, and facial expression. However, the software has been developed and tested to provide accurate results. For detailed information regarding the accuracy, the potential risks and benefits of using our Emotion AI system and guidance on how to use the system safely and effectively, please refer to this page: Emotion AI – Responsibility.
Q: How much does MorphCast for Zoom cost?
A: The cost of MorphCast for Zoom depends on the number of participants and the length of the event. You can find more information about pricing and simulate your cost on the page MorphCast Emotion AI Cost Calculator on MorphCast site.
Q: What is the purpose of using MorphCast for Zoom?
A: The purpose of using MorphCast for Zoom is to improve communication and interactions during virtual events by analyzing the emotional state, attention level, and engagement of participants. The data can be used to make adjustments and improvements to the videoconference or webinar in real-time and after the event.
Q: Can MorphCast for Zoom be used for educational purposes?
A: Yes, MorphCast for Zoom can be used for educational purposes to analyze the engagement and attention of students during virtual classes or lectures.
Q: Is MorphCast for Zoom compatible with other video conferencing platforms?
A: No, MorphCast for Zoom is specifically designed to work with Zoom and is not compatible with other video conferencing platforms.
Q: Does MorphCast for Zoom save any personal data?
A: No, MorphCast for Zoom does not save any personal data. The software only makes an instant and volatile processing of personal data through the scanning of images extracted from the camera flow provided by the browser. While the emotional data analyzed by MorphCast for Zoom may not be categorized as sensitive data, when linked with participant names, they become personal data and are subject to data protection regulations such as GDPR and other local laws. To comply with these regulations, MorphCast for Zoom includes a tool that allows the organizer to insert their own privacy policy applicable to participants. In this case, MorphCast is appointed as the data processor of such personal data, and the organizer is responsible for ensuring that their use of the software is compliant with data protection laws.
Q: Can the data analyzed by MorphCast for Zoom be exported?
A: No, the data analyzed by MorphCast for Zoom cannot be exported. The data is only available through the real-time dashboard and post-event report. While MorphCast for Zoom does not allow for the export of analyzed data, if the organizer of the video conference or webinar has access to the data and wants to export it, technically, there is nothing to prevent them from doing so. However, it’s important to note that if personal data is exported and used in a way that is not compliant with data protection regulations, this could lead to legal and reputational consequences for the organizer. It’s always important to ensure that any use of personal data is compliant with applicable laws and regulations to protect the privacy and rights of the participants.
Q: How can I access MorphCast for Zoom?
A: To access MorphCast for Zoom, you need to go to the Zoom App Marketplace and register to MorphCast for Zoom Plugin.
Q: How many participants can be analyzed by MorphCast for Zoom?
A: Since MorphCast for Zoom works on the client side, meaning that the analysis is performed by the user’s device. This means that the software can scale up to a large number of participants without encountering significant performance issues.
Q: Can MorphCast for Zoom be used for market research?
A: Yes, MorphCast for Zoom can be used for market research to analyze the emotional response of participants to advertisements or product presentations during virtual focus groups or surveys.
Q: Is there a free trial for MorphCast for Zoom?
A: Yes, MorphCast for Zoom allows you to analyze up to 2,000 minutes every month free of charge.
Q: Can MorphCast for Zoom be used for corporate training?
A: Yes, MorphCast for Zoom can be used for corporate training to analyze the engagement and attention of employees during virtual training sessions.
Q: Can MorphCast for Zoom be used for online therapy?
A: MorphCast for Zoom is not designed to be used for online therapy. The software is specifically designed to analyze the emotional state, attention level, and engagement of participants during video conferences or webinars. While MorphCast for Zoom was not designed specifically for online therapy, in some cases, it may be possible to use the software to help therapists analyze their clients’ emotional state, attention level, and engagement during virtual therapy sessions. However, it’s important to note that MorphCast for Zoom is not a medical or therapeutic tool and should not be used as a substitute for professional medical or therapeutic advice. If you’re considering using MorphCast for Zoom for online therapy, it’s important to consult with a licensed professional to determine whether it’s appropriate for your specific situation.
Q: What is the advantage of using MorphCast for Zoom?
A: The advantage of using MorphCast for Zoom is that it provides real-time analysis of participants’ emotional state, attention level, and engagement during virtual events, which can help improve communication and interactions. The data can be used to make adjustments and improvements to the videoconference or webinar in real-time and after the event. This can lead to more effective and engaging virtual events.
Q: Can MorphCast for Zoom be used for large-scale events?
A: Yes, MorphCast for Zoom can be used for large-scale events, since the software works client-side, it can theoretically scale infinitely without losing performance.
Q: Is MorphCast for Zoom easy to use?
A: Yes, MorphCast for Zoom is designed to be easy to use. Once the app is installed from the Zoom App Marketplace, the organizer of the videoconference or webinar can start and stop the analysis at any time. The real-time dashboard and post-event report are also user-friendly and easy to navigate.
Q: Is there a limit to the length of the videoconference or webinar that can be analyzed by MorphCast for Zoom?
A: No, there is no limit to the length of the videoconference or webinar that can be analyzed by MorphCast for Zoom.
Q: Is MorphCast for Zoom compatible with mobile devices?
A: MorphCast for Zoom for organizer is not responsive, which means that the layout of the software may not adapt well to the screen size of mobile devices. This could potentially make it more difficult to use and view the real-time dashboard and post-event report on a mobile device. It’s important to keep this in mind when using MorphCast for Zoom on a mobile device and to ensure that the device has a large enough screen to view the software effectively. The MorphCast team has plans to make the application responsive for guests users who may be accessing the software on mobile devices.
Q: Can MorphCast for Zoom be used for gaming?
A: No, MorphCast for Zoom is not designed to be used for gaming. The software is specifically designed to analyze the emotional state, attention level, and engagement of participants during video conferences or webinars.
Q: What is the minimum system requirement for using MorphCast for Zoom?
A: The minimum system requirement for using MorphCast for Zoom is a computer or mobile device with a camera and internet connection. The software is designed to work on most modern web browsers.
Q: Does Zoom have attention tracking?
A: Zoom used to offer attention tracking as a native feature. However, this functionality was removed in 2020 due to privacy concerns. At present, you can still monitor the attention level of attendees during your online events using MorphCast for Zoom. Our AI processes data in a secure and GDPR-compliant manner, and it operates entirely on the client-side. Users have the freedom to opt out of this feature at any time, ensuring their privacy is respected.
Q: Did Zoom remove attention tracking?
A: Yes, Zoom removed attention tracking from its native features in April 2020. This decision was part of a significant effort on Zoom’s part to address privacy concerns and enhance the safety of their users, especially during the rapid surge in Zoom usage worldwide due to the COVID-19 pandemic and related measures.
In response to the removal of this feature, we developed MorphCast for Zoom. Our goal was to offer users an alternative solution that enables them to monitor attendees’ engagement during virtual events while prioritizing data privacy and security. With MorphCast for Zoom, you can track the attention level of participants without compromising their personal information, ensuring a safe and privacy-conscious approach to gathering insights from your online events
Q: If I can’t find an answer to my question, how can I contact the support team?
A: On our MorphCast For Zoom Support Page you will find instructions for contacting customer support.
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