Last updated: September 29, 2025
Relationship with the MorphCast Inc. Global Privacy Policy
This notice (the “Supplemental Privacy Policy”) supplements and forms part of the MorphCast Inc. Privacy Policy (https://www.morphcast.com/morphcast-inc-privacy-policy/). The definitions and CPRA business purposes set out in that policy also apply to this Product unless otherwise stated.
Territorial Exclusion — We do not currently offer our services in certain jurisdictions. For the up-to-date list and rationale, please see https://www.morphcast.com/legal-territorial-exclusion/.
· Product Overview
MyMoodScan is a free, ad‑free web app that performs real‑time or photo‑based facial‑expression analysis entirely on the user’s device. MorphCast Inc. (“MorphCast“, “we“, “us“, “our“) is a Delaware corporation headquartered at 835 Fifth Avenue, San Rafael, CA 94901, USA.
· Categories of Personal Information Processed
The CPRA categories/purposes listed below apply only where MorphCast actually processes “personal information” as defined by the CPRA. For this Product, end-user data remains on the device and is not transmitted to MorphCast.
| Category | Examples | Source | MorphCast role | Retention |
|---|---|---|---|---|
| Camera / Photo Frames (ephemeral) | Pixel data captured by the user’s browser | User device | Not applicable (local-only; not received by MorphCast) | In‑memory only, auto‑deleted < 100 ms |
| Emotional Metrics (local) | Valence, arousal, emotion labels | Derived on device | Not applicable (local-only; not received by MorphCast) | Persist until user clears browser storage |
| Anonymous Usage Statistics | Session count, total usage time | App analytics | Not applicable (de-identified/aggregated only; not personal information) | Aggregated only |
No photos, videos, camera streams, emotional metrics or identifiers are sent to MorphCast servers.
· Purposes of Processing
| Purpose | Business Purpose under CPRA |
|---|---|
| Operate the Product on the user’s device | Perform services |
| Gather anonymous, aggregated metrics to improve stability and features | Research & development |
MorphCast does not sell or share personal information as defined by the CPRA. De-identified/aggregated metrics are not “personal information.”
· Roles under CPRA (Business / Service Provider)
For this Product, MorphCast does not receive “personal information” as defined by the CPRA/CCPA. All camera frames and on-device outputs remain on the user’s device. Accordingly, for these end-user data processed locally, MorphCast does not act as a “Business” or a “Service Provider.”
De-identified or aggregated metrics that cannot reasonably be linked to a particular consumer or household are not “personal information” under the CPRA/CCPA; for such metrics MorphCast likewise does not act as a Business or Service Provider, while maintaining appropriate security and confidentiality commitments.
Only if a customer enables features that send personal information to us (e.g., account/billing data or support tickets), we will act as a Service Provider or Business solely for those data, as described in our Global Privacy Policy and Data Processing Addendum.
· Additional Compliance
This Policy is designed to comply with the California Consumer Privacy Act and the California Privacy Rights Act (CCPA/CPRA) and, in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA). For other comprehensive U.S. state privacy laws that are materially similar to the CPRA, our practices and user-rights workflows are aligned and we make equivalent choices available, to the extent applicable to MorphCast in its role as Service Provider/Processor.
Because requirements may differ by jurisdiction (e.g., consent for certain sensitive categories, universal opt-out signals, or appeal mechanisms), Business customers are responsible for identifying any stricter or additional local obligations in the places where they operate and for instructing MorphCast accordingly; we will reasonably support such compliance through our Product configuration and our DPA.
Territorial availability. This Product is not available in all jurisdictions. For the up-to-date list of jurisdictions we do not serve and the rationale, please see https://www.morphcast.com/legal-territorial-exclusion/.
· Service Providers
For this Product, the third-party providers listed do not receive end-user personal information; they may process only aggregated or de-identified telemetry. Payment providers (e.g., Stripe) would receive personal information only if/when a paid tier is enabled by the customer.
| Provider | Service | Location |
|---|---|---|
| Amazon Web Services | Hosting of telemetry endpoint | USA |
| Amazon CloudFront | CDN / WAF | Global |
| Stripe, Inc. | Payment processing (if paid tier) | USA |
A full, current list is maintained in the DPA (https://www.morphcast.com/dpa).
· Security Measures
- All analysis runs locally in the browser; no outbound transfer of camera data
- HTTPS for metric ping endpoints
- SOC 2 Type II infrastructure partners for aggregated logs
· Data Retention & Deletion
- Local analysis results persist only in the user’s browser storage and can be cleared by the user at any time.
- Aggregated and anonymous by design usage statistics retained 12 months for internal analytics.
· Your Privacy Rights
California Residents (CPRA)
If you reside in California you may: access/know, delete, correct, and limit the use/disclosure of sensitive personal information (not applicable because we do not use or disclose sensitive PI for purposes that trigger the right to limit).
No Opt-Out Needed: MorphCast does not sell or share personal information as defined by the CPRA.
Residents of Other U.S. States
Depending on your state’s law (e.g., Virginia, Colorado, Connecticut, Utah, and others), you may have rights similar to California’s, including access/know, delete, correct, portability, and, where applicable, the right to opt out of targeted advertising, sale, or certain profiling.
Canada (PIPEDA and applicable provincial laws)
Canadian residents may request access to and correction of personal information, subject to applicable exceptions. You may also contact the Office of the Privacy Commissioner of Canada or your provincial privacy commissioner regarding unresolved concerns.
How to Exercise Your Rights
Submit a request using the methods listed in the Contact Us section below. We will verify your identity and respond within 45 days, or any shorter period required by applicable law (Canadian requests will be handled within the timelines set by Canadian law).
Territorial Exclusion (Reference)
As noted at the beginning of this policy, we do not currently offer our services in certain jurisdictions. For the up-to-date list and rationale, please see: https://www.morphcast.com/legal-territorial-exclusion/.
· Children’s Privacy
Our Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please submit a request using the methods listed in the Contact Us section below and we will promptly take steps to delete the information.
By default, our emotion AI runs on-device (in the user’s browser/app). Face images/video and biometric identifiers are not transmitted to MorphCast servers for analysis. We do not sell or share minors’ personal information for cross-context behavioral advertising.
Where local law sets a specific age of consent for online services (typically 13–16), we apply the applicable threshold in that jurisdiction. If an organization enables account-based or optional cloud features for users who are minors and those features involve transferring personal information to our systems, that organization is responsible for obtaining verifiable parental consent and providing any required notices. In such cases, MorphCast processes the data as a Service Provider/Processor under our DPA and only on documented instructions.
If we learn that we have collected personal information from a child without the required consent, we will delete or de-identify that information and, if applicable, disable the relevant account or feature.
· Contact Us
Email: privacy@morphcast.com
Postal: MorphCast Inc., 835 Fifth Avenue, San Rafael, CA 94901, USA
We aim to respond within 45 days (CPRA) or within any shorter period required by applicable law.
· Changes to This Policy
We may update this Policy from time to time. Material changes will be announced via a prominent notice on our website or by email where appropriate. The “Last update” date at the top indicates when revisions became effective.