OOH, Retail & Digital Signage

Accenture | Emotional responsive digital displays

With MorphCast Emotion AI, retailers can adapt contents to their customers in real time.

In the heart of Milan’s Digital Innovation District some of the world’s leading fashion and luxury brands come to experience emerging technologies that anticipate game-changing business, market and technology trends.
Using high definition digital display, MorphCast is used to serve relevant fashion imagery and products to customers based upon their demographics and emotion.
Unlike server side solutions, MorphCast is fully GDPR compliant and does not record customers but just responds to them in real time.
Once given a demonstration, Accenture clients are then shown statistics on MorphCast’s dashboard, all with fully secure anonymized data.
MorphCast looks set to shape the next generation of fashion retail experiences.

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