L’Atelier Parfum launched Play Emotions—an innovative digital experience that blends the emotional power of scent with real-time Emotion AI analysis, powered by MorphCast. This unique campaign allows users to discover the fragrance that best matches their emotional state, creating a deeply personal and immersive journey into the world of perfumery.
Overview
Play Emotions takes users through a multisensory universe where emotions and fragrance become one. Powered by MorphCast Emotion AI, the experience analyzes users’ facial expressions in real time to uncover their emotional profile, then guides them to the perfume that aligns with how they feel in the moment. This interactive journey reinforces L’Atelier Parfum’s core mission: to design fragrances that connect with people on a deeply emotional level.
L’Atelier Parfum Experience
The experience begins in the Play Emotions universe—a visually captivating digital space divided into emotional dimensions. Users activate their webcam, and MorphCast Emotion AI analyzes their facial expressions while whatching a short video, to determine their current emotional state. Based on this data, the platform recommends one of L’Atelier Parfum’s signature fragrances that resonates with the user’s mood.
Users can replay the experience, explore different emotions, and even share their results on social media, making it both personal and shareable.
Process
MorphCast Emotion AI HTML5 SDK was integrated seamlessly into the Play Emotions website to deliver real-time emotion detection in a privacy-first environment. Facial data is processed entirely on the user’s device, with no data stored or transmitted—ensuring full compliance with privacy regulations while delivering an emotionally intelligent experience.
Impact
Play Emotions reimagines how users discover fragrance, turning scent selection into an emotionally driven digital journey.
Key Achievements
Emotion-Driven Personalization: Users receive fragrance recommendations based on their real-time emotional state.
Immersive Brand Experience: Stunning visuals and emotional storytelling elevate brand engagement.
Privacy by Design: MorphCast ensures complete data protection by processing all emotion data locally.
By merging L’Atelier Parfum’s artistic approach to scent with MorphCast’s advanced emotion recognition technology, Play Emotions delivers a pioneering digital experience that transforms perfume discovery into a deeply personal and emotionally rich ritual.
