Zoom Attention tracking in Zoom meetings
In recent years, video conferencing has become an increasingly popular tool for online communication. However, one of the challenges of video conferencing is maintaining audience attention and engagement throughout the event and recording these levels to gauge the effectiveness of the communication. Let’s discover the new Zoom Video Conference with Attention-based Emotion AI Application.
MorphCast for Zoom: the new Video Conference with Attention-based Emotion AI – free for most users
MorphCast for Zoom is an innovative application that combines the functionality of Zoom videoconferencing with facial detection of the degree of attention, engagement, positivity and other useful signals of each participant. This allows real-time and post-conference data on participant attention and engagement to be viewed, providing valuable information to improve the user and host experience.
Using the application in video conferencing can be particularly useful in various sectors:
Education
For example, in the education sector, the application can be used to monitor student attention and engagement during online classes.
Corporate
In a corporate setting, the application can be used in marketing or presentation video conferencing to evaluate the effectiveness of communication strategies and improve the audience experience.
Organizational Climate
Assessing the emotional attitudes of participants during group discussions or company meetings.
Gaining insights into the overall mood and engagement levels within an organization.
Informing leaders about the effectiveness of meetings and enabling them to make data-driven decisions to improve communication.
Customer Care and Sales
In this context, the MorphCast for Zoom application can provide valuable insights into customer emotional engagement during video conferences, enabling businesses to adapt their sales and customer care strategies to best meet customer needs and improve the overall experience.
Here are some examples of use in this sector: Assessing customer engagement and emotional responses during video conferences or virtual sales meetings. Identifying customer needs, preferences, and satisfaction levels based on their attention and emotional signals. Improving sales and customer care strategies by analyzing data on customer interactions and tailoring approaches accordingly. Enhancing the overall customer experience by understanding and addressing customer emotions and engagement levels in real-time.
Coaching & consulting
Additionally, the application can be used in coaching or consulting video conferencing to track client engagement and improve session effectiveness. Its application is very broad and can be used in any context where it is important to evaluate audience engagement and improve communication via videoconferencing.
In addition to monitoring attention and engagement, the application could also be used for emotion analysis.
It could in fact be used to monitor the emotional attitude of the participants during group discussions or company meetings. This could help business leaders assess the organizational climate and take appropriate steps to improve meeting effectiveness.
Attention span test
It could be useful for psychologists or mental wellbeing professionals who conduct online sessions with their patients. For example, it can be useful to measure the patient’s emotional state and test attention span at the beginning of an online psychological session and at the end of it. Measuring the change in patients’ emotional state and the attention test during the session could help professionals better understand their mental state and evaluate the effectiveness of the session.
Furthermore, the application could be used to monitor the emotional state of participants during video conferences between patients and doctors. Measuring patients’ emotion could help doctors better understand their health status and provide them with appropriate care.
Conclusions: what you can do with the new Video Conference with Attention-based Emotion AI
The use of the MorphCast for Zoom application not only helps to monitor the attention and engagement of the participants during video conferences, but can also be used as a useful tool for emotion analysis during one-to-one online meetings or group meetings.
If you’re eager to try the application, you can find it in the Zoom marketplace!
