{"id":1237,"date":"2022-04-05T10:20:42","date_gmt":"2022-04-05T10:20:42","guid":{"rendered":"https:\/\/www.morphcast.com\/?post_type=case-study&#038;p=1237"},"modified":"2023-06-05T13:58:18","modified_gmt":"2023-06-05T13:58:18","slug":"san-miguel","status":"publish","type":"case-study","link":"https:\/\/www.morphcast.com\/showcase\/san-miguel\/","title":{"rendered":"San Miguel | Find your rich"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Material or experiential richness? The San Miguel experience will help you understand what your inner self desires.<\/h3>\n\n\n\n<p>Leading UK creative agency Pablo created an amazing campaign for San Miguel. <br>It asks drinkers a simple but powerful question: what does it mean to be rich? The experience plays upon the shift from material possessions to a desire to have richer life experiences.<br>Using MorpCast Emotion AI, the campaign website engages customers in an experiment: discover their emotional reaction to different types and meanings of wealth. <br>With MorphCast, customers can easily go beyond passively viewing the ad to becoming more actively involved with the brand values.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":1275,"template":"","case_study_taxonomy":[20],"case_study_product":[51],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>San Miguel | Find your rich | Emotion AI | MorphCast<\/title>\n<meta name=\"description\" content=\"Material or Experiential Richness? The emotional San Miguel experience will help you understand what your inner self desires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morphcast.com\/showcase\/san-miguel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"San Miguel | Find your rich | Emotion AI | MorphCast\" \/>\n<meta property=\"og:description\" content=\"Material or Experiential Richness? 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