Last updated: September 29, 2025
Relationship with the MorphCast Inc. Global Privacy Policy
This notice (the “Supplemental Privacy Policy”) supplements and forms part of the MorphCast Inc. Privacy Policy (https://www.morphcast.com/morphcast-inc-privacy-policy/). The definitions and CPRA business purposes set out in that policy also apply to this Product unless otherwise stated.
Territorial Exclusion — We do not currently offer our services in certain jurisdictions. For the up-to-date list and rationale, please see https://www.morphcast.com/legal-territorial-exclusion/.
· Product Overview
The Emotion AI HTML5 SDK (“SDK”) allows developers to embed MorphCast’s on‑device facial‑expression engine into their web applications. The SDK processes camera frames locally in the end‑user’s browser and returns emotion metrics to the developer’s code via JavaScript callbacks. MorphCast Inc. (“MorphCast“, “we“, “us“, “our“) is a Delaware corporation headquartered at 835 Fifth Avenue, San Rafael, CA 94901, USA.
· Categories of Personal Information Processed
| Category | Examples | Source | MorphCast role | Retention |
|---|---|---|---|---|
| Identity & Contact | Email address, name, company (developer account) | Registration form | Business | While account active; deleted within 6 mths of closure |
| License Credentials | License key string | Developer config | Service Provider | Verified in memory; validation logs 30 days |
| Video Frames (ephemeral) | Pixel data from end‑user camera | Browser getUserMedia | Not transmitted | In‑memory < 100 ms then discarded |
| Emotion Metrics (local) | Valence, arousal, emotion labels | Derived on device | Returned to developer | Managed by developer |
| Aggregated Emotional Stats | Daily anonymous averages (if dataStorage:true) | End‑user device → cloud | Service Provider | 12 mths |
| Usage Telemetry (aggregated) | SDK init count, fatal errors | Telemetry ping | Service Provider | Aggregated only |
No photos, full video or per‑user emotion metrics are sent to MorphCast servers. Aggregated stats are anonymous and unlinkable.
· Purposes of Processing
| Purpose | CPRA Business Purpose |
|---|---|
| Verify license key & authorise SDK use | Perform services |
| Developer support & error debugging (aggregated telemetry) | Provide support / Detect security incidents |
| Maintain developer accounts & licensing | Provide services |
| Improve SDK via anonymous usage & emotion stats (optional) | Research & development |
MorphCast does not sell or share personal information as defined by the CPRA.
· CPRA role / Service-Provider status
For end-user data that is processed entirely on the user’s device (e.g., camera frames and per-user emotion outputs), MorphCast does not act as a “Business” or a “Service Provider” under the CPRA/CCPA because MorphCast does not receive or determine the purposes and means of processing that personal information.
Where MorphCast does process personal information (e.g., customer account, licensing, billing, or support), we act as a Business or Service Provider solely for those data, as described in our Global Privacy Policy and Data Processing Addendum.
De-identified/aggregated data. Metrics that are de-identified or aggregated such that they cannot reasonably be linked to a particular consumer or household are not “personal information” under the CPRA/CCPA. MorphCast therefore does not act as a Business or Service Provider for such de-identified/aggregated data; we nonetheless maintain appropriate security and confidentiality commitments.
· Additional Compliance
This Policy is designed to comply with the California Consumer Privacy Act and the California Privacy Rights Act (CCPA/CPRA) and, in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA). For other comprehensive U.S. state privacy laws that are materially similar to the CPRA, our practices and user-rights workflows are aligned and we make equivalent choices available, to the extent applicable to MorphCast in its role as Service Provider/Processor.
Because requirements may differ by jurisdiction (e.g., consent for certain sensitive categories, universal opt-out signals, or appeal mechanisms), Business customers are responsible for identifying any stricter or additional local obligations in the places where they operate and for instructing MorphCast accordingly; we will reasonably support such compliance through our Product configuration and our DPA.
Territorial availability. This Product is not available in all jurisdictions. For the up-to-date list of jurisdictions we do not serve and the rationale, please see https://www.morphcast.com/legal-territorial-exclusion/.
· Service Providers
| Service Provider | Service | Location |
|---|---|---|
| Amazon Web Services | License validation API & optional Data Storage | USA |
| Amazon CloudFront | CDN & edge security | Global |
| Stripe, Inc. | Payment processing (if paid tier) | USA |
A full, current list is maintained in the DPA (https://www.morphcast.com/dpa).
· Security Measures · Security Measures
- All frame processing stays local; no outbound video.
- TLS 1.2+ encryption for license & telemetry traffic.
- AES‑256 at rest for optional Data Storage.
- SOC 2 Type II infrastructure partners.
· Data Retention & Deletion
- License validation logs: 30 days.
- Developer account data: account life + 6 months.
- Aggregated telemetry: 12 months.
- Aggregated emotion stats (Data Storage): 12 months or earlier deletion via dashboard.
· Developer Responsibilities
Developers integrating the Emotion AI JS Engine (SDK) are responsible for:
- Obtaining end‑user camera permission.
- Providing their own privacy notice covering emotion‑metric collection.
- Respecting territorial exclusions.
- Managing the Data Storage module (export or delete stats).
· Your Privacy Rights
California Residents (CPRA)
If you reside in California you may: access/know, delete, correct, and limit the use/disclosure of sensitive personal information (not applicable because we do not use or disclose sensitive PI for purposes that trigger the right to limit).
No Opt-Out Needed: MorphCast does not sell or share personal information as defined by the CPRA.
Residents of Other U.S. States
Depending on your state’s law (e.g., Virginia, Colorado, Connecticut, Utah, and others), you may have rights similar to California’s, including access/know, delete, correct, portability, and, where applicable, the right to opt out of targeted advertising, sale, or certain profiling.
Canada (PIPEDA and applicable provincial laws)
Canadian residents may request access to and correction of personal information, subject to applicable exceptions. You may also contact the Office of the Privacy Commissioner of Canada or your provincial privacy commissioner regarding unresolved concerns.
How to Exercise Your Rights
Submit a request using the methods listed in the Contact Us section below. We will verify your identity and respond within 45 days, or any shorter period required by applicable law (Canadian requests will be handled within the timelines set by Canadian law).
Territorial Exclusion (Reference)
As noted at the beginning of this policy, we do not currently offer our services in certain jurisdictions. For the up-to-date list and rationale, please see: https://www.morphcast.com/legal-territorial-exclusion/.
· Children’s Privacy
Our Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please submit a request using the methods listed in the Contact Us section below and we will promptly take steps to delete the information.
By default, our emotion AI runs on-device (in the user’s browser/app). Face images/video and biometric identifiers are not transmitted to MorphCast servers for analysis. We do not sell or share minors’ personal information for cross-context behavioral advertising.
Where local law sets a specific age of consent for online services (typically 13–16), we apply the applicable threshold in that jurisdiction. If an organization enables account-based or optional cloud features for users who are minors and those features involve transferring personal information to our systems, that organization is responsible for obtaining verifiable parental consent and providing any required notices. In such cases, MorphCast processes the data as a Service Provider/Processor under our DPA and only on documented instructions.
If we learn that we have collected personal information from a child without the required consent, we will delete or de-identify that information and, if applicable, disable the relevant account or feature.
· Contact Us
Email: privacy@morphcast.com
Postal: MorphCast Inc., 835 Fifth Avenue, San Rafael, CA 94901, USA
We aim to respond within 45 days (CPRA) or within any shorter period required by applicable law.
· Changes to This Policy
We may update this Policy from time to time. Material changes will be announced via a prominent notice on our website or by email where appropriate. The “Last update” date at the top indicates when revisions became effective.