Mission & Company Social Responsibility

Corporate Social Responsibility (CSR) is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.

We in MorphCast aim to promote the responsible use of our client-side Emotion AI while protecting the environment, preserving privacy and respecting people’s rights.

MorphCast partners with RedOpen, a spin-off of the University of Milano-Bicocca, leveraging the power of tools like AI Check & Go™ and AI Check & Audit™. Together, we support a future where AI is designed, developed, and adopted with the utmost responsibility, always upholding ethical standards, regulatory compliance, and principles of corporate social responsibility.

For detailed information regarding the method of extraction and storage of data by MorphCast Emotion AI, as well as about the potential risks and benefits of using the Emotional AI system and guidance on how to use the system safely and effectively, please refer to this page: Emotion AI – Responsibility, Transparency and Clarity.

Towards our customers, we impose ourselves on establishing clear Guidelines and Policies for the responsible use of emotion AI, and regularly reviewing and updating these guidelines as needed. Educating customers and their users about the capabilities and limitations of emotion AI, and providing resources for them to better understand and use these systems is part of our commitment. To this end, we have adopted a Code of Ethics that constantly guides us and our customers and which includes our commitment to act on climate change through our Carbon Footprint Program.

Below are a summary of the services provided by MorphCast and links to their FAQ, privacy policies, terms of use and, if applicable, Appointment as Data Processor:

  • Emotion AI Interactive Video Platform (AI Media Platform) – using MorphCast Studio as an application for Mac and Windows to create interactive videos driven by viewers’ emotions and Avatars (you can download it for free from the Apple store and Microsoft store): FAQ – Terms of Use – Privacy Policy – DPA.
  • Emotion AI Media Player – the web media player that mounts interactive videos, created with MorphCast Studio, in real time in the viewer’s browser or app webviews: FAQ – Privacy Policy (related to the viewer’s personal data).
  • Emotion AI HTML5 SDK – to access the PC or smartphone’s camera stream or video stream in order to analyze face expressions and detect traits and attributes like emotions, affects and other “appearance” features that can drive the media playback in terms of content, effects and layout: FAQ – Terms of Use – Privacy Policy.
  • Emotion AI Web Apps – Apps ready to use, embedding Emotion AI HTML5 SDK: FAQ – Terms of Use – Privacy Policy.
  • MorphCast For Zoom – Emotion AI applied to Zoom conferences (available on Zoom App Marketplace): FAQ – Terms of Use – Privacy Policy – DPA.

Here the Privacy and Cookie Policies applied to the website www.morphcast.com:

How do we at MorphCast see ourselves in a few years

MorphCast is committed to becoming the leading provider of emotion AI technology in the industry, and our future vision is centered around developing advanced and responsible AI technology. We understand that there is a great potential for emotion AI to improve the understanding of human emotions and provide significant commercial value to customers across all industry sectors.

To achieve our vision, MorphCast is dedicated to continuing to develop client-side emotion AI technology. We aim to integrate it into various applications to provide researchers and businesses with more accurate and personalized insights into emotion reactions. The goal is to help our clients better understand and make more informed decisions about healthcare, social improvements, marketing strategies, product development and customer service.

MorphCast wants to become the go-to provider of emotion AI technology for all domains in which a client-side AI is better suitable than cloud based AI. To achieve this goal, we plan to develop a wide range of ready-to-use technology that can be easily integrated into existing systems and customized to each client’s specific needs.

In addition, MorphCast recognizes the importance of developing a responsible and ethical AI technology that prioritizes privacy and data security with the aim of building trust in human-centric Emotion AI. We believe that by taking a responsible approach to developing AI technology, we can build a stronger relationship of trust with our customers and become a leader in the industry for both innovation and ethical standards.

MorphCast’s vision is to develop technology that not only improves the understanding of human emotions but also has a positive social impact. MorphCast’s client-side emotion AI technology can provide tools to help people better manage their emotional states, which can be beneficial in various situations. This technology can also help unemployed people learn facial body language techniques to improve their job interview skills, leading to better employment opportunities.

MorphCast’s future vision is centered around developing advanced and responsible emotion AI technology, becoming a leader in the industry, and providing significant commercial value to customers across all industry sectors. Our commitment to responsible and ethical AI technology and the potential for positive social impact highlights our dedication to becoming a leader in the industry.

MorphCast team