About

Emotion AI made easy, ethical and sustainable

Our values

Our primary goal is to promote the responsible use of our in-browser processing Emotion AI to everyone, while safeguarding the environment, preserving privacy, and protecting individuals' rights.

In Browser Technology

Privacy

MorphCast Emotion AI processes the facial expressions exclusively in the browser, ensuring the face of the user never leaves the user's device. Additionally, our design intentionally avoids recognizing or identifying individuals. For comprehensive details on MorphCast Emotion AI, please check this page: Emotion AI – Responsibility, Transparency, and Clarity.

Hyper-optimized footprint

Transparency

To serve our customers better, we place great emphasis on establishing transparent guidelines and policies for the responsible use of Emotion AI. We continuously review and update these guidelines as necessary. Educating our customers and their users about the capabilities and limitations of Emotion AI, and providing them with valuable resources, is a fundamental part of our commitment.

Fully GDPR and COPC compliant

Sustainability

To further exemplify our dedication, we have adopted a robust Code of Ethics that serves as a constant guiding force for both our organization and our customers. Our commitment to acting on climate change is also enshrined in our Carbon Footprint Program, which forms an integral part of our ethical framework.

2014

Project Initiation

MorphCast emerged as a visionary project under the umbrella of Cynny SpA in 2014, in Florence, Italy. It was born from the pioneering vision of Stefano Bargagni, who recognized that traditional linear videos were no longer sufficient. The question arose: how could any video adapt to the individual viewer?

2014 / 2018

Research and development

A dedicated team of AI researchers within the company, alongside collaborations with two esteemed university research centers, namely CVC Barcelona and MICC Florence, embarked on a four-year journey of intensive research and development. Their mission was to evaluate the feasibility of Stefano’s vision and lay the groundwork for its realization.

2019

Launch of MorphCast Emotion AI HTML5 SDK

A significant milestone was achieved with the launch of the MorphCast Emotion AI HTML5 SDK in 2019. This breakthrough product showcased the world’s smallest yet powerful JavaScript engine, empowered by Deep Neural Network AI technology. It enabled seamless analysis of spontaneous facial expressions and features within any web page or application, revolutionizing the way emotions were captured and interpreted.

2022

Launch of MorphCast Emotion AI Interactive Media Platform

The MorphCast team realized Stefano’s dream with the introduction of the MorphCast AI Interactive Media Platform in 2019. Leveraging cutting-edge facial emotion recognition technology, this platform discerns viewers’ emotions in real-time. It dynamically guides them through customized pathways integrated into video content, all based on their emotional responses. This groundbreaking innovation transformed passive video consumption into an interactive and emotionally engaging experience.

2023

Launch of MorphCast for Zoom and Emotion AI web apps

Driven by the commitment to make Emotion AI even more accessible, MorphCast expanded its offerings with ready-to-use Emotion AI web applications. Among these is MorphCast for Zoom, a plugin specifically designed for Zoom conferences. By seamlessly integrating Emotion AI, it introduces a new level of interaction and engagement to virtual meetings. Empowered by advanced AI algorithms, MorphCast for Zoom accurately detects and interprets participants’ emotions from their facial expressions, enabling hosts to better understand and collaborate more effectively. This development exemplifies MorphCast’s dedication to enhancing emotional analysis across various applications.

2024

Launch of MorphCast Emotion AI Video Conference

MorphCast launched the Emotion AI Video Conference, enhancing digital communication by using AI to analyze participants’ emotional responses in real-time. This tool transforms video calls by providing deeper insights into non-verbal cues, promoting more meaningful interactions. This launch marks a key milestone in MorphCast’s commitment to advancing emotion recognition technology.

2024

Morphcast Inc. Acquisition

Since August 1st, 2024, the business of Cynny has been acquired by MorphCast Inc., USA, a Delaware company founded by Cynny’s team.