About

MorphCast is a patented technology using facial analysis to adapt content to the viewer in real-time whilst protecting their privacy

MorphCast was founded in Florence by Stefano Bargagni

MorphCast was founded by Stefano Bargagni, a leading Internet technologist and pioneer. In 1993, he founded the very first e-commerce site CHL, which was active one year before the launch of Amazon.
Since 2013, MorphCast has developed technologies with high market potential with 3 patents granted, others pending. Our headquarters are based in Florence, Italy.

MorphCast

The people that make MorphCast possible

Stefano Bargagni

Stefano Bargagni

Founder & Ceo

Claudia Tomasi

Claudia Tomasi

Account Manager

Michele Caini

Michele Caini

CSA, Chief Software Architect

Lorenzo Linari

Lorenzo Linari

CTO, Team Coordinator

Gianluca Cecchi

Gianluca Cecchi

Elodia Martinelli

Elodia Martinelli

Alessandro Beltramin

Alessandro Beltramin

Katia Sghinolfi

Katia Sghinolfi

Adaption based upon facial analysis is as old as humanity

Our vision is to transform the way people use the web through creating adaptive and disruptive technologies for users who want more than just the passive consumption of linear media. Personal privacy is fundamental to our technology which fully conforms to GDPR.

MorphCast - Adaption based upon facial analysis is as old as humanity

Case Studies

San Miguel

MorphCast AI HTML5 SDK is used to gauge emotional reaction in San Miguel’s thought provoking campaign

Leading UK Creative Agency Pablo created a campaign for San Miguel which asks drinkers across the UK a simple but powerful question: what does it mean to be rich? The campaign successfully plays upon the shift from material possessions to a desire to have richer life experiences.

Il sole 24 Ore Business

The E-learning sector is fast changing in alignment with jobs and student expectations

Business School24 is a major player in the tertiary education segment in Italy. Established in 1991 as a business unit of Il Sole 24 ORE, the school enrols more than 26,000 students a year onto its courses both in classroom and online. MorphCast is being used in these areas to accelerate digital strategy: Migration of online coursework to fully interactive content, and remote testing Student "attention monitoring" for webinars.

Gruppo Roncaglia

MorphCast captures the moment of most customer satisfaction in Dyson’s Airwrap product demo

Leading creative agency Gruppo Roncaglia wanted to give passersby the the opportunity to discover how easily Dyson Airwrap curls each type of hair, and then capture the moment of most satisfaction with their new look. To do this they needed an easy to use emotion recognition technology to capture the moment.

Accenture

MorphCast technology is in use at Accenture’s Customer Innovation Network in Milan

Using high definition digital display totems running full motion video, MorphCast is used to serve relevant fashion imagery and products to customers based upon their age and gender, capturing the viewer’s emotional reaction. Unlike server side technologies MorphCast is fully GDPR compliant and does not record customers but just responds to them in real time.

An attractive investment opportunity.

MorphCast establishes a new category of adaptive-media by combining high quality interactive videos with facial emotion analysis.

  • The only Face Recognition AI that can work in a mobile browser, at under 1MB size and 1 sec initialization.
  • We create personal experiences by managing personal data on the browser side without sending biometrical data to the server.
  • Excellence in AI and browser engines, our skilled engineers have developed a fully-owned technology.
  • We own patents for systems and methods to present interactive content, local processing of biometric data.
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