Last updated: September 29, 2025
Relationship with the MorphCast Inc. Global Privacy Policy
This notice (the “Supplemental Privacy Policy”) supplements and forms part of the MorphCast Inc. Privacy Policy (https://www.morphcast.com/morphcast-inc-privacy-policy/). The definitions and CPRA business purposes set out in that policy also apply to this Product unless otherwise stated.
Territorial Exclusion — We do not currently offer our services in certain jurisdictions. For the up-to-date list and rationale, please see https://www.morphcast.com/legal-territorial-exclusion/.
· Product Overview
MorphCast for Zoom is an add-on available in the Zoom App Marketplace that overlays real-time emotional analytics during Zoom video meetings. “MorphCast,” “we,” “us,” and “our” mean MorphCast Inc., the entity specified in the Contact Us section below.
· Categories of Personal Information Processed
| Category | Examples | Source | MorphCast role | Retention |
|---|---|---|---|---|
| Zoom Meeting Metadata | Meeting ID, host email, timestamps | Zoom API | Service Provider | 30 days logs; aggregated stats 12 mths |
| Video Frames (ephemeral) | Pixel data from participants’ camera stream | Camera (local) | Not transmitted | In-memory < 100 ms. then discarded |
| Emotional Metrics | Valence, arousal, emotion scores | Derived on device (SDK) | Service Provider (Sent in cloud for Host visibility) | One year |
| ABD usage statistics (not personal information) | Session counts; feature toggles; license-key telemetry; error/performance rates — aggregated by design | Product telemetry (aggregated; no personal identifiers) | N/A (ABD — outside CPRA/CCPA “personal information”) | 12 months (aggregated analytics) |
No facial images, audio, chat content or sensitive personal information is sent to MorphCast.
ABD usage statistics are aggregated and anonymous by design and therefore not ‘personal information’ under CPRA/CCPA; no Business/Service-Provider role applies.
· Purposes of Processing
| Purpose | Business Purpose under CPRA |
|---|---|
| Provide and operate the Product | Perform services and Invoice purpose |
| Debug, improve and secure the Product (aggregated data only) | Research & development / Detect security incidents |
| Prevent misuse of API keys or license credentials | Detect security incidents |
· Roles under CPRA (Business / Service Provider)
MorphCast acts solely as a Service Provider/Processor to the Business customer (the meeting host) for any personal information processed to deliver this Product, and processes such data only on documented instructions under our DPA. MorphCast does not sell or share personal information as defined by the CPRA.
In videoconference mode, emotional metrics are generated on the end user’s device and presented to the host. If the host chooses to associate emotional metrics with a guest’s display name or another identifier, those data may qualify as Sensitive Personal Information under applicable law. In that scenario, the host (Business/Controller) is responsible for providing appropriate notices and having a lawful basis. MorphCast continues to act only as a Service Provider/Processor.
Data Processing Addendum (DPA)
Our DPA is incorporated into our Business Terms of Service and available at https://www.morphcast.com/dpa/. Business customers may request a countersigned copy if needed, but the DPA is effective without additional signature.
Aggregated and Anonymous by Design (ABD) usage statistics. ABD usage statistics (e.g., session counts, feature toggles, license-key telemetry used for administration, security and product analytics) are created without personal identifiers and cannot reasonably be linked to a particular end user or device. ABD data are not “personal information” under CPRA/CCPA (and are outside PIPEDA’s “personal information”). MorphCast therefore does not act as a Business or Service Provider for ABD usage statistics; we nonetheless maintain appropriate security and confidentiality commitments.
· Additional Compliance
This Policy is designed to comply with the California Consumer Privacy Act and the California Privacy Rights Act (CCPA/CPRA) and, in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA). For other comprehensive U.S. state privacy laws that are materially similar to the CPRA, our practices and user-rights workflows are aligned and we make equivalent choices available, to the extent applicable to MorphCast in its role as Service Provider/Processor.
Because requirements may differ by jurisdiction (e.g., consent for certain sensitive categories, universal opt-out signals, or appeal mechanisms), Business customers are responsible for identifying any stricter or additional local obligations in the places where they operate and for instructing MorphCast accordingly; we will reasonably support such compliance through our Product configuration and our DPA.
Territorial availability. This Product is not available in all jurisdictions. For the up-to-date list of jurisdictions we do not serve and the rationale, please see https://www.morphcast.com/legal-territorial-exclusion/.
· Service Providers
| Provider | Service | Location |
|---|---|---|
| Amazon Web Services | Cloud infrastructure | USA |
| Amazon CloudFront | CDN / WAF | Global |
| Stripe, Inc. | Payment processing (if paid tier) | USA |
A full, current list is maintained in the DPA (https://www.morphcast.com/dpa).
· Security Measures
- TLS 1.2+ encryption for API traffic
- End-to-end processing of video frames locally; no cloud upload
- SOC 2 Type II infrastructure partners
- 24×7 monitoring and incident-response procedures
· Data Retention & Deletion
- Meeting metadata logs deleted after 30 days.
- ABD usage statistics retained 12 months.
- Customers may request earlier deletion from the dashboard or asking us to delete the account using the methods listed in the Contact Us section below
· Your Privacy Rights
California Residents (CPRA)
If you reside in California you may: access/know, delete, correct, and limit the use/disclosure of sensitive personal information (not applicable because we do not use or disclose sensitive PI for purposes that trigger the right to limit).
No Opt-Out Needed: MorphCast does not sell or share personal information as defined by the CPRA.
Residents of Other U.S. States
Depending on your state’s law (e.g., Virginia, Colorado, Connecticut, Utah, and others), you may have rights similar to California’s, including access/know, delete, correct, portability, and, where applicable, the right to opt out of targeted advertising, sale, or certain profiling.
Canada (PIPEDA and applicable provincial laws)
Canadian residents may request access to and correction of personal information, subject to applicable exceptions. You may also contact the Office of the Privacy Commissioner of Canada or your provincial privacy commissioner regarding unresolved concerns.
How to Exercise Your Rights
Submit a request using the methods listed in the Contact Us section below. We will verify your identity and respond within 45 days, or any shorter period required by applicable law (Canadian requests will be handled within the timelines set by Canadian law).
Territorial Exclusion (Reference)
As noted at the beginning of this policy, we do not currently offer our services in certain jurisdictions. For the up-to-date list and rationale, please see: https://www.morphcast.com/legal-territorial-exclusion/.
· Children’s Privacy
Our Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please submit a request using the methods listed in the Contact Us section below and we will promptly take steps to delete the information.
By default, our emotion AI runs on-device (in the user’s browser/app). Face images/video and biometric identifiers are not transmitted to MorphCast servers for analysis. We do not sell or share minors’ personal information for cross-context behavioral advertising.
Where local law sets a specific age of consent for online services (typically 13–16), we apply the applicable threshold in that jurisdiction. If an organization enables account-based or optional cloud features for users who are minors and those features involve transferring personal information to our systems, that organization is responsible for obtaining verifiable parental consent and providing any required notices. In such cases, MorphCast processes the data as a Service Provider/Processor under our DPA and only on documented instructions.
If we learn that we have collected personal information from a child without the required consent, we will delete or de-identify that information and, if applicable, disable the relevant account or feature.
· Contact Us
Email: privacy@morphcast.com
Postal: MorphCast Inc., 835 Fifth Avenue, San Rafael, CA 94901, USA
We aim to respond within 45 days (CPRA) or within any shorter period required by applicable law.
· Changes to This Policy
We may update this Policy from time to time. Material changes will be announced via a prominent notice on our website or by email where appropriate. The “Last update” date at the top indicates when revisions became effective.