Ethics and Guidelines for a Responsible Approach to Emotion AI

MorphCast advocates a responsible approach to the development and use of artificial intelligence technologies.

MorphCast Emotion AI Advantages: Responsible approach

At MorphCast, we have established a code of ethics to ensure ethical and responsible behavior from all parties involved. We expect our customers to uphold these standards and abide by the guidelines for the responsible use of artificial intelligence.

MorphCast Guidelines and Policies for Responsible Use of Emotion AI highlight the importance of obtaining explicit and informed consent from individuals before collecting or processing their emotional data. This includes making sure that individuals understand the purpose of the Emotion AI, how their data will be used, and any potential risks or benefits associated with participating. You should also give individuals the opportunity to opt-in or opt-out of the data collection or processing. Obtaining explicit and informed consent is important. Your users need to be aware of how you use their emotional data. And you need to make sure they have the ability to make an informed decision about whether or not to participate..

Privacy and dignity

The guidelines also recommend designing and using Emotion AI systems in a way that respects the privacy and dignity of individuals. This includes:

  • obtaining explicit consent from individuals,
  • protecting the privacy of individuals by securely storing and handling personal data in accordance with relevant laws and regulations,
  • avoiding using Emotion AI systems to make decisions that could have significant impacts on individuals without providing a transparent and fair process for individuals to challenge or appeal these decisions,
  • ensuring that Emotion AI systems are not used in a way that discriminates against or unfairly disadvantage any particular group of individuals,
  • regularly reviewing and updating the design and use of Emotion AI systems to ensure that they continue to respect the privacy and dignity of individuals.


We also advise you on how to be transparent about the capabilities and limitations of Emotion AI systems. And communicating this information clearly to users. This can help users understand the potential benefits and limitations of using these systems. Helps them to make informed decisions about whether and how to use them.

Recommendations for being transparent include:

  • clearly explaining the purpose and intended use of the Emotion AI system to users,
  • providing information about any assumptions or biases that may be present in the data or algorithms,
  • disclosing any known limitations of the system, its accuracy or ability to handle certain types of inputs or contexts,
  • communicating the potential risks and benefits of using the Emotion AI system to users,
  • providing guidance on how to use the system safely and effectively.


The MorphCast Guidelines emphasize the importance of:

  • obtaining explicit and informed consent,
  • designing and using Emotion AI systems in a way that respects the privacy and dignity of individuals,
  • and being transparent about the capabilities and limitations of Emotion AI systems.

The European Union’s Ethics Guidelines for Trustworthy AI inspired us, as members of the European AI Alliance, to draft our own guidelines.