Digital Marketing
Alpitour | Ragione vs Emozione
Digital Marketing

Alpitour | Ragione vs Emozione

MorphCast assists you in understanding what you desire in a vacation just by recognizing your emotional reactions in this emotional advertising campaign.

When we plan a holiday, we usually activate our brains. How many people? What is our budget?
What if we start listening to our emotions instead?
This Alpitour emotional advertising campaign was designed on the basis of this question, with the creative support of BCube agency. It asks online users to choose their ideal vacation: relaxing, romantic, or fun.
Using MorphCast, this campaign aims to test if the customers’ emotions agree with their brain. And it does so by analyzing their emotional reaction to these 3 different types of holidays.
The result is an engaging experience, guiding customers to choose the best vacation among the different offers of Alpitour World.

Check out Case Study
alpitour emotion ai campaign