Emotional Interactive Video Platform Privacy Policy

Effective May 13th, 2021


MorphCast® Emotional Interactive Video Platform Privacy Policy

Cynny S.p.A. (“Cynny”) is committed to maintaining the privacy and security of your personal information. This Privacy Policy applies to the Product MorphCast Emotional Interactive Video Platform (the “MorphCast Interactive Video Platform”) and MorphCast Studio (the “MorphCast Studio”), which is used to record Adaptive Video MorphCast and make available Cynny’s MorphCast services (the “Services”).  This Privacy Policy explains Cynny’s personal information collection and disclosure practices with respect to users of the MorphCast Interactive Video Platform(“Users”), and applies solely to the information that we collect through the MorphCast Studio or MorphCast Interactive Video Platform.


Acceptance of Privacy Policy

By using the MorphCast Interactive Video Platform and registering on MorphCast Studio, you signify your acceptance of the relevant provisions of this Privacy Policy.  If you do not agree to the terms of this Privacy Policy, please do not use the MorphCast Interactive Video Platform and MorphCast Studio.  Your continued use of the Services following the posting of changes to these terms will mean that you accept those changes.


How We Collect Personal Information You Provide 

You may provide personally identifiable information (“Personal Information”) about yourself when you use the Services, by providing your name and other identifying information and by uploading materials and information that identifies you.  You may provide your Personal Information through  MorphCast Studio, email notifications, and other interactions with the Services.    

When you share information or content through the Services, you should think carefully about what you are making public.   When you share content created through  MorphCast Studio and delivered by MorphCast Interactive Video Platform,  by email, chat, social networks or elsewhere on the web, information you share can be re-shared. This means that if you share something created through  MorphCast Studio, anyone who can see it, can share it with others, including with the games, applications and websites they use. Your friends and the other people you share information with often want to share your information with applications or websites to make their experiences on those applications or websites more personalized and social.

For example, if you share a content using MorphCast Studio and MorphCast Interactive Video Platform, someone viewing that content could save it using tools or methods provided by their device or browser or app. Similarly, if you share your information with someone, they may be able to use MorphCast Studio or third-party applications or devices to share that information. You should only share information with people you trust because they will be able to save it or re-share it with others, including when they synchronize the information to a third device.  When you make a project (media content) with MorphCast Studio and publish it through MorphCast Interactive Video Platform, the project (media content) will be indexed by Google and other search engines on the Internet and will be usually available for third parties to view unless you choose to delete the project in MorphCast Studio, so it will no longer be viewable.

If you elect to invite your friends to join or learn more about our Services, or if you use pictures, video or other materials portraying third parties on the MorphCast Studio, you are solely responsible for that collection and sharing of personal information, and you guarantee that you have collected any necessary authorization or consent after having appropriately informed  the person to whom the Personal Information belongs.

Personal Information We Collect Automatically

We collect certain Personal Information automatically when you use the Services. This may include your email, IP address, a timestamp (date and time), software configurations, position, your device type,  and other similar data. The Personal Information described above is collected automatically as part of the log-in and access process.


Use and Disclosure of Personal Information

Cynny will not sell, rent, license, or trade your Personal Information with third parties for their own direct marketing use unless we receive your express consent to do so.  Unless you give us permission to do so, Cynny will not share your Personal Information other than as specified in this Privacy Policy.

We may use the information we collect from you when you sign up, register, purchase Services, respond to a survey or marketing communication, or use  MorphCast Studio, in the following ways: 

  • To personalize the MorphCast Services and to enable us to deliver the contents and product offerings you are most interested in.
  • To allow us to provide you with a better service answering  your customer service requests. 
  • To quickly process your transactions. 
  • To enroll you in a consumer research or other panel.
  • To manage a promotion, survey or other mobile apps or web app.
  • Cynny may create anonymized data from your Personal Information in order to improve, and analyze use of, the Services.  Anonymized data derived from your Personal Information may be shared with third parties, but such data will not identify you individually. 


Disclosures to Third Parties Assisting In Our Operations.  Cynny may share your Personal Information under confidentiality agreements with other companies that work with, or on behalf of Cynny, to provide products and services, such as a cloud hosting service or a document storage company.  These companies may use your Personal Information to assist Cynny in its operations.  However, these companies do not have any independent right to share this information.


Disclosures Under Special Circumstances.  We may provide information about you to respond to subpoenas, court orders, legal process or governmental regulations, or to establish or exercise our legal rights or defend against legal claims.  We believe it is necessary to share information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any User or any other person, or as otherwise required by law.


Business Transfers.  We may share your Personal Information with other business entities in connection with the sale, assignment, merger or other transfer of all or a portion of Cynny’s business to such business entities.  We will require any such successor business entity to honor the terms of this Privacy Policy.



The Services may contain links to third-party websites that may offer information of interest. This Privacy Policy does not apply to those websites, and Cynny recommends reviewing those websites’ privacy policies individually.



Cynny understands that storing data in a secure manner is essential.  Cynny stores Personal Information and other data using industry standard physical, technical and administrative safeguards to secure data against foreseeable risks, such as unauthorized use, access, disclosure, destruction or modification.  Please note, however, that while Cynny has endeavored to create secure and reliable Services for Users, the confidentiality of any communication or material transmitted to or from the MorphCast Interactive Video Platform  or via e-mail cannot be guaranteed.

Deleting personal data

Users may have the Personal Information that they have provided to Cynny through the MorphCast Studio or MorphCast Interactive Video Platform deleted by sending an email to privacy@cynny.com requesting deletion.  Please note that, while we make reasonable efforts to comply with such requests, deletion of your personal information does not ensure complete and comprehensive removal of that data from all systems.

Children’s Privacy Protection

Under Age 16

Cynny understands the importance of protecting children’s privacy in the interactive online world. The MorphCast Studio and the Services are not designed for, or intentionally targeted at, children under 16 years of age. It is not our policy to intentionally collect or maintain information about anyone under the age of 16.  No one under the age of 16 should submit any Personal Information to Cynny through the Services without having the authorization of a parent or legal guardian to be able to use the Services. In this case, we encourage you to read these terms with a parent or legal guardian. If a parent or legal guardian allows the child to use the Services, these terms apply to the parent or guardian, who is also responsible for the child’s activity on the services.


Under Age 18

Minors under 18 years of age may have the Personal Information that they have provided to Cynny through the MorphCast Studio or MorphCast Interactive Video Platform deleted by sending an email to privacy@cynny.com requesting deletion.  Please note that, while we make reasonable efforts to comply with such requests, deletion of your personal information does not ensure complete and comprehensive removal of that data from all systems.

Important Notices to Non-European Residents

It is important to note that the MorphCast Studio is operated worldwide. Please be aware that any Personal Information you provide to us will be stored on our servers. By using the Services and/or providing us with your Personal Information, you consent to it.


You may review and request changes to your Personal Information that Cynny has collected, including the removal of your Personal Information from Cynny’s databases in order to prevent receipt of future communications using any of the following options: 

You can send your request via email to privacy@cynny.com.

You can mail your request to the following postal address: Cynny S.p.a., Via delle Mantellate n. 8, 50129 Firenze (Italy). 


Policy Updates

This Privacy Policy may be revised from time to time as we add new features and services, as laws change, and as industry privacy and security best practices evolve.  We display an effective date on the policy in the upper right corner of this Privacy Policy so that it will be easier for you to know when there has been a change.  If we make any change to this Privacy Policy regarding use or disclosure of Personal Information, we will provide advance notice through the MorphCast Studio tool.  Small changes or changes that do not significantly affect individual privacy interests may be made at any time and without prior notice.



If you have any questions about this Privacy Policy or about Cynny’s handling of your Personal Information, please contact privacy@cynny.com or mail your request to the following postal address: Cynny S.p.a., Via delle Mantellate n. 8, 50129 Firenze (Italy).