Effective March 20, 2023
Q: What is an Interactive Video?
A: An interactive video is a video that allows the viewer to engage with the content by making choices, selecting different paths or outcomes, and responding to prompts or calls to action.
Q: What is MorphCast Emotion AI Interactive Video Platform?
A: MorphCast Emotion AI Interactive Video Platform is a software platform that allows businesses and content creators to create interactive videos that incorporate advanced emotion AI technology. The platform includes features such as emotion detection and analysis, attention tracking, and personalized video content based on the viewer's emotional response. MorphCast Emotion AI Interactive Video Platform is designed to be user-friendly, flexible, and can be used on multiple platforms, including web, mobile, and social media. The platform is a powerful tool for businesses and content creators who want to create engaging and personalized video content that resonates with their target audience.
Q: Can I use MorphCast Emotion AI Interactive Video Platform to create Interactive Videos without Emotion AI features?
A: Yes, MorphCast Emotion AI Interactive Video Platform offers the option to create interactive videos without emotion AI features. In this case access to the user's webcam is not requested by the platform.
Q: How can emotions be combined with Interactive Video?
A: Emotions can be combined with interactive video by using emotion AI technology. This involves analyzing the viewer's emotional response to the video content in real-time using facial emotion recognition. The emotional response is then interpreted by the platform, which generates an appropriate response from the video content.
For example, if a viewer displays signs of happiness or excitement, the interactive video can respond by presenting with more upbeat and engaging content. If a viewer displays signs of confusion or disinterest, the interactive video can respond by providing additional information or offering a different path or option.
Emotion AI technology can also be used to personalize the interactive video experience based on the viewer's emotional response. By analyzing the viewer's emotions, the interactive video can adapt to their preferences, interests, and needs, creating a more engaging and personalized experience.
Overall, emotions can be combined with interactive video by using emotion AI technology to analyze and respond to the viewer's emotional response in real-time, providing a more immersive and engaging experience.
Q: Which emotions can be used to change the narrative of the video?
A: All the features of MorphCast Emotion AI can be used. You can find it in the faq:
“What MorphCast Emotion AI is able to detect?” contained in MorphCast Emotion AI FAQ.
Q: Why should I create an Interactive Video instead of a linear video?
A: Interactive videos provide a more engaging, personalized, and memorable experience for the viewer compared to traditional linear videos. By allowing viewers to actively participate and have a sense of control, interactive videos can increase engagement, improve information retention, and have higher conversion rates. In addition, creating interactive video content can give businesses a competitive advantage in their industry.
Q: Why should I create an emotional Interactive Video?
A: Emotional interactive videos can help to create a stronger emotional connection with the viewer and can be more memorable and effective in conveying a message. There are several reasons why you should consider creating an emotional interactive video:
- Increased engagement: Emotional interactive videos are more engaging than traditional linear videos because they elicit an emotional response from the viewer. By engaging the viewer on an emotional level, you can increase their level of interest and investment in the video.
- Personalization: Emotion AI technology allows for the personalization of video content based on the viewer's emotional response. By tailoring the video content to the viewer's emotions, you can create a more personalized and engaging experience for them.
- Improved retention: Emotions are known to have a strong impact on memory and learning. By incorporating emotion AI technology into interactive videos, you can create an experience that is more memorable and has a higher level of knowledge retention for the viewer.
- Better brand recognition: Emotional interactive videos can help to establish a deeper connection between the viewer and the brand. By creating an emotional experience for the viewer, you can increase brand recognition and improve the overall perception of your brand.
- Competitive advantage: By utilizing the latest technology and creating innovative and emotionally engaging video content, you can gain a competitive advantage in your industry. This can help you to stand out from your competitors and improve your overall market position.
Overall, emotional interactive videos can provide a more engaging, personalized, and memorable experience for the viewer, leading to better outcomes and improved brand recognition.
Q: How is MorphCast Emotion AI Interactive Video Platform different from alternatives?
A: MorphCast Emotion AI Interactive Video Platform is different from other alternatives in several ways:
- Emotion AI features: MorphCast includes advanced emotion AI technology that can detect and analyze the emotional responses of viewers in real-time. This allows for a more personalized and emotionally engaging video experience for the viewer.
- User-friendly interface: The MorphCast Studio interface is designed to be user-friendly and easy to use, allowing businesses and content creators to create interactive videos without the need for extensive technical expertise.
- Flexibility: MorphCast offers a high level of flexibility, allowing businesses and content creators to customize and tailor their interactive videos to meet their specific needs and goals.
- Comprehensive analytics: MorphCast provides comprehensive analytics that allow businesses to track and analyze the performance of their interactive videos, including viewer engagement, emotional responses, and conversion rates.
- Multi-platform support: MorphCast supports multiple platforms, including web, mobile, and social media, allowing businesses to reach their target audience across multiple channels.
Overall, MorphCast Emotion AI Interactive Video Platform offers advanced emotion AI technology, a user-friendly interface, flexibility, comprehensive analytics, and multi-platform support, making it a powerful tool for businesses and content creators looking to create engaging and personalized video content.
Q: How can I get MorphCast Emotion AI Interactive Video Platform?
A: “MorphCast Studio” is an interactive video assembly tool, for Mac and Windows, free downloadable from Apple and Microsoft stores. The platform automatically serves Emotion AI Interactive Media Player, the web media player that mounts interactive videos in real time in the viewer’s browser or in the app.
Q: Do Emotional Interactive Videos require the viewer to open the camera?
A: Yes, MorphCast Emotion AI Interactive Video Platform can analyze the viewer's emotional response through their facial expressions requiring them to open the camera. Since MorphCast Emotional AI Interactive Video Platform allows you to create classic interactive videos, if you do not enable any trigger on the viewer's emotions, the platform does not require the user to open the camera.
Q: Are there any privacy concerns with using MorphCast Emotion AI Interactive Video Platform?
A: Regarding the detection of user emotions, please refer also to the FAQ "Are there any privacy concerns with using MorphCast Emotion AI?" in the MorphCast Emotion AI – FAQ document.
Q: What do I need to do to comply with the GDPR and other privacy regulations?
A: Article 12 of the General Data Protection Regulation (GDPR) outlines the requirements for providing transparent information, communication, and modalities for exercising the rights of data subjects.
Firstly, the controller (the entity that determines the purposes and means of processing personal data) must provide any information related to processing to the data subject in a concise, transparent, intelligible, and easily accessible form, using clear and plain language. This includes any communication regarding the exercise of data subject rights (such as the right to access, rectify, erase, or object to the processing of personal data). The information must also be provided in writing or by electronic means, and when requested by the data subject, may be provided orally if their identity can be verified by other means.
Secondly, the controller must facilitate the exercise of data subject rights and cannot refuse to act on a request for exercising these rights, unless the controller can demonstrate that they are not able to identify the data subject.
Thirdly, the controller must provide information on the actions taken in response to a request under Articles 15 to 22 (related to data subject rights) without undue delay and within one month of receiving the request. This period may be extended by two months, taking into account the complexity and number of requests, and the data subject must be informed of any such extension along with the reasons for the delay. If the controller does not take action on the request, they must inform the data subject of the reasons for not taking action and provide information on the possibility of lodging a complaint with a supervisory authority or seeking a judicial remedy.
Fourthly, any information provided to data subjects under Articles 13 and 14 (related to the collection and processing of personal data) must be provided free of charge. However, if requests are manifestly unfounded or excessive, the controller may charge a reasonable fee or refuse to act on the request, and they bear the burden of demonstrating the manifestly unfounded or excessive character of the request.
Finally, the controller may request additional information to confirm the identity of the data subject if they have reasonable doubts concerning their identity, and information under Articles 13 and 14 may be provided in combination with standardised icons in an easily visible, intelligible, and clearly legible manner. The Commission has the power to adopt delegated acts to determine the information to be presented by the icons and the procedures for providing them.
In addition to this, we advise you to check other requirements that may exist in the countries where your project will be disclosed by you.
Q: What media formats does Morphcast Studio accept?
A: MorphCast Studio accepts a range of media formats including Audio aac – mp3, Image bmp – gif – jpeg – jpg – jpe – png – webp – svg, Video mp4. Generally all formats accepted by modern browsers.
Q: Where and how can I share/embed a video created with MorphCast Emotion AI Interactive Video Platform?
A: You can share and embed MorphCast videos on websites, apps, social media platforms, and messaging apps.
Q: How much does MorphCast Emotion AI Interactive Video Platform cost?
A: The cost is calculated based on the number of minutes of views per month, and the minimum charge is one minute per view, which refers to whenever the video starts. The more minutes you use, the lower the price per minute will be.
It's worth noting that the first 2,000 minutes every month are completely free, providing an opportunity to try out the service without incurring any cost. This can be a great way for businesses to explore the benefits of MorphCast Emotion AI Interactive Video Platform without any financial commitment.
The pricing model is designed to be flexible and scalable, ensuring that businesses of all sizes can take advantage of the benefits of Emotion AI Interactive Videos.
Overall, it is a highly cost-effective solution with flexible pricing, a scalable model, and the first 2,000 minutes being free every month, it's an accessible solution for those looking to benefit from the advantages of this cutting-edge technology.
On the MorphCast site we provide a price calculator. You can simulate your cost simply by inserting the expected usage of our technology.
Q: Can I create interactive content without any IT development?
A: Yes, MorphCast Emotion AI Interactive Video Platform offers a user-friendly interface that allows non-technical users to create interactive videos.
Q: Is it necessary to be a video maker or an expert to use MorphCast Studio?
A: No, MorphCast Emotion AI Interactive Video Platform is designed to be user-friendly and accessible to users with different levels of experience.
Q: How do I get a license key?
A: You can obtain a license key by signing up for MorphCast Emotion AI Interactive Video Platform on MorphCast Studio tool available on Microsoft store and Apple Store.
Q: What kind of things can MorphCast Emotion AI Interactive Video Platform be used for?
A: MorphCast Emotion AI Interactive Video Platform can be used for a variety of purposes, including marketing and advertising, education and training, entertainment, and more. It enables the creation of personalized and interactive video content that can adapt to the viewer's emotional state, providing a more engaging and immersive experience. Some examples of specific use cases include creating interactive advertisements that respond to the viewer's emotions, developing interactive training materials that adapt to the learner's engagement and interest, and creating emotionally engaging storytelling experiences in film and television. The possibilities are virtually endless, as the platform can be customized to fit the needs of different industries and applications.
Q: Which sectors / industries can find benefits in using MorphCast Emotion AI Interactive Video Platform?
A: MorphCast Emotion AI Interactive Video Platform is a versatile technology that can benefit various sectors and industries. For instance, it's an effective tool for marketers and advertisers as interactive video content captures and retains viewer attention. By incorporating emotion AI features, personalized and emotionally engaging content can be created that resonates with viewers. Additionally, the platform provides an immersive learning experience for students and employees, increasing knowledge retention and engagement. Educators and trainers can personalize the learning experience by analyzing the viewer's emotional response. In the film and television industry, interactive video content provides an innovative way to tell stories, giving viewers the ability to influence the outcome of the narrative. Incorporating emotion AI features can create emotionally engaging experiences that resonate with the viewer on a deeper level. Healthcare providers can improve patient education and engagement by using interactive video content that communicates medical information in a personalized and effective manner. By incorporating emotion AI features, healthcare providers can better understand and respond to the emotional needs of their patients. Finally, customer service representatives can use interactive video content to provide personalized support that reduces the need for lengthy support calls or emails. By incorporating emotion AI features, customer service representatives can better understand and respond to the emotional needs of their customers.
In summary, MorphCast Emotion AI Interactive Video Platform is a powerful tool for creating engaging and personalized video content that resonates with any industry's audience.
Emotion AI Interactive Video Platform – FAQ (this document)