Emotion AI Interactive Media Platform – FAQ

AI Custom Action Eye

Last Update April 1, 2024

What is an Interactive Video?

An interactive video is a video that allows the viewer to engage with the content by making choices, selecting different paths or outcomes, and responding to prompts or calls to action.

Can I create interactive content without any IT development?

Yes, MorphCast Emotion AI Interactive Media Platform offers a user-friendly interface that allows non-technical users to create interactive videos.

Is it necessary to be a video maker or an expert editor to use MorphCast Studio?

No, you don’t need to be a professional video maker or an expert editor to use MorphCast Studio. While it is a professional tool with advanced, powerful features, it has been designed to be user-friendly, enabling even beginners to take their first steps in creating interactive videos. As your needs grow, you’ll find that MorphCast Studio meets your expectations with its advanced and powerful functions, allowing you to scale up your creations seamlessly. This approach ensures that the platform is accessible to a wide range of users, from those just starting out to experienced professionals seeking sophisticated video editing capabilities.

What is MorphCast Emotion AI Interactive Media Platform?

The MorphCast Emotion AI Interactive Media Platform is a powerful software tool for businesses and content creators. It enables the creation of interactive experiences, avatars, and AI applications integrated by MorphCast advanced emotion AI technology as well as avatars and generative AI. The platform offers emotion detection, attention tracking, and personalizes video content based on viewer emotions. Designed for ease of use and flexibility, it works across web, mobile, and social media, making it ideal for creating engaging, personalized content that connects with audiences.

Is it difficult to insert decision points by correlating them to the emotions felt by the spectator?

No, it is relatively simple because we have developed tools that facilitate this operation. An example can be found here in our guide.

Is there some sort of statistical dashboard with graphs and tables on the data collected?

Yes. Enabling statistics in your project. MorphCast Interactive Media Platform offers an aggregated statistic dashboard complete with graphs as well as CSV and JSON file download format. For more information please see our guide to interpret data generated by Emotion AI.

Is the MorphCast Emotion AI Interactive Media Platform the subject of patented technology?

The MorphCast Emotion AI Media Player and the MorphCast Emotion AI Interactive Media Platform are innovative technologies that use advanced algorithms for facial emotion recognition and analysis. They are subjects of patented technology. Three patents (US Pat: 9524278 B2US Pat. 10334300 B2US Pat. 10346700) and an additional three patents pending. This underscores the platform’s innovative approach in the field of media players and emotion AI technology. For more details on these patents and the specific technologies they cover, you would need to refer to official patent documentation or the MorphCast website.

Can I use MorphCast Emotion AI Interactive Media Platform to create interactive videos without Emotion AI features?

Yes, you can use the MorphCast Emotion AI Interactive Media Platform to create interactive videos without necessarily employing the Emotion AI features. The platform is versatile and allows for the development of various types of interactive content, including videos that do not utilize emotion recognition technology. This flexibility makes it suitable for a wide range of creative and business applications, beyond just those that require emotion AI capabilities.

Are there any tutorials or examples available for learning how to use MorphCast Studio?

Since MorphCast Studio is among the most advanced AI-assisted platforms available today, and it dynamically evolves with the new demands of its users, we’ve had limited time to create traditional tutorials. Instead, we’ve focused on including example projects within Studio. When you open Studio for the first time, you’ll find these examples, which are designed to guide you through the process of creating interactive videos and familiarize you with the platform’s features. This approach allows users to learn by doing, providing a more hands-on experience with the tool.

How can emotions be combined with Interactive Video?

Emotion AI technology in interactive videos analyzes viewers’ emotional reactions in real-time. As viewers watch, their facial expressions are tracked to gauge emotions. The video content then adapts based on these emotions. Creators design various storylines or scenes, triggered by specific emotional responses. For instance, a viewer’s happiness might lead to a cheerful scene, while surprise could switch to an unexpected plot twist. This integration of emotion detection and content adaptation creates a personalized viewing experience, with the video dynamically responding to the viewer’s emotional cues, as explained here: Creating Stories with Innovative Technology | Verizon. (Tom’s Story use case).

Which emotions can be used to change the narrative of the video?

All the features of MorphCast Emotion AI can be used. You can find it in the faq:
What MorphCast Emotion AI is able to detect?” contained in  MorphCast Emotion AI FAQ.

Why should I create an Interactive Video instead of a linear video?

Interactive videos provide a more engaging, personalized, and memorable experience for the viewer compared to traditional linear videos. By allowing viewers to actively participate and have a sense of control, interactive videos can increase engagement, improve information retention, and have higher conversion rates. In addition, creating interactive video content can give businesses a competitive advantage in their industry.

Why should I create an emotional Interactive Video?

Emotional interactive videos can help to create a stronger emotional connection with the viewer and can be more memorable and effective in conveying a message. There are several reasons why you should consider creating an emotional interactive video:
– Increased engagement: Emotional interactive videos are more engaging than traditional linear videos because they elicit an emotional response from the viewer. By engaging the viewer on an emotional level, you can increase their level of interest and investment in the video.
– Personalization: Emotion AI technology allows for the personalization of video content based on the viewer’s emotional response. By tailoring the video content to the viewer’s emotions, you can create a more personalized and engaging experience for them.
– Improved retention: Emotions are known to have a strong impact on memory and learning. By incorporating emotion AI technology into interactive videos, you can create an experience that is more memorable and has a higher level of knowledge retention for the viewer.
– Better brand recognition: Emotional interactive videos can help to establish a deeper connection between the viewer and the brand. By creating an emotional experience for the viewer, you can increase brand recognition and improve the overall perception of your brand.
– Competitive advantage: By utilizing the latest technology and creating innovative and emotionally engaging video content, you can gain a competitive advantage in your industry. This can help you to stand out from your competitors and improve your overall market position.

How is MorphCast Emotion AI Interactive Media Platform different from alternatives?

MorphCast Emotion AI Interactive MediaPlatform is different from other alternatives in several ways:
– Emotion AI features: MorphCast includes advanced emotion AI technology that can detect and analyze the emotional responses of viewers in real-time. This allows for a more personalized and emotionally engaging video experience for the viewer.
– User-friendly interface: The MorphCast Studio interface is designed to be user-friendly and easy to use, allowing businesses and content creators to create interactive videos without the need for extensive technical expertise.
– Flexibility: MorphCast offers a high level of flexibility, allowing businesses and content creators to customize and tailor their interactive videos to meet their specific needs and goals.
– Comprehensive analytics: MorphCast provides comprehensive analytics that allow businesses to track and analyze the performance of their interactive videos, including viewer engagement, emotional responses, and conversion rates.
– Multi-platform support: MorphCast supports multiple platforms, including web, mobile, and social media, allowing businesses to reach their target audience across multiple channels.

How can I get MorphCast Emotion AI Interactive Media Platform?

You can obtain the MorphCast Emotion AI Interactive Media Platform through the following steps:
1) Download MorphCast Studio: This interactive video assembly tool is available for both Mac and Windows. You can download it for free from the Apple and Microsoft stores.
2) Registration: Inside MorphCast Studio, you will find a sign-in form to register for the platform.
3) Usage: The platform includes the Emotion AI Interactive Media Player. This web media player assembles interactive videos in real-time within the viewer’s browser or in the app.
This process allows you to access and utilize the advanced features of MorphCast’s Emotion AI technology, enabling the creation of interactive and emotionally responsive media content.

Do Emotional Interactive Videos require the viewer to open the camera?

Yes, MorphCast Emotion AI Interactive Media Platform can analyze the viewer’s emotional response through their facial expressions requiring them to open the camera. Since MorphCast Emotional AI Interactive Media Platform allows you to create classic interactive videos, if you do not enable any trigger on the viewer’s emotions, the platform does not require the user to open the camera.

What media formats does Morphcast Studio accept?

MorphCast Studio accepts a range of media formats including Audio aac – mp3, Image bmp – gif – jpeg – jpg – jpe – png – webp – svg, Video mp4. Generally all formats accepted by modern browsers.

Where and how can I share/embed a video created with MorphCast Emotion AI Interactive Media Platform?

You can share and embed MorphCast videos on websites, apps, social media platforms, and messaging apps.

What about Privacy?

MorphCast AI is structured to neither identify nor categorize people. The device’s camera acts purely as a sensor, devoid of any video capturing capabilities. Images of the user’s face are exclusively analyzed on the client-side and promptly deleted. Moreover, these images are not shared, stored, or transferred in any manner, and our team lacks any access or control over them. Check out MorphCast Emotion AI Interactive Media Platform Privacy Policy. More detaild information about how we manage private data you can finde at this page: responsibility-transparency-clarity.

What do I need to do to comply with the GDPR and other privacy regulations?

Article 12 of the General Data Protection Regulation (GDPR) outlines the requirements for providing transparent information, communication, and modalities for exercising the rights of data subjects.
Firstly, the controller (the entity that determines the purposes and means of processing personal data) must provide any information related to processing to the data subject in a concise, transparent, intelligible, and easily accessible form, using clear and plain language. This includes any communication regarding the exercise of data subject rights (such as the right to access, rectify, erase, or object to the processing of personal data). The information must also be provided in writing or by electronic means, and when requested by the data subject, may be provided orally if their identity can be verified by other means.
Secondly, the controller must facilitate the exercise of data subject rights and cannot refuse to act on a request for exercising these rights, unless the controller can demonstrate that they are not able to identify the data subject.
Thirdly, the controller must provide information on the actions taken in response to a request under Articles 15 to 22 (related to data subject rights) without undue delay and within one month of receiving the request. This period may be extended by two months, taking into account the complexity and number of requests, and the data subject must be informed of any such extension along with the reasons for the delay. If the controller does not take action on the request, they must inform the data subject of the reasons for not taking action and provide information on the possibility of lodging a complaint with a supervisory authority or seeking a judicial remedy.
Fourthly, any information provided to data subjects under Articles 13 and 14 (related to the collection and processing of personal data) must be provided free of charge. However, if requests are manifestly unfounded or excessive, the controller may charge a reasonable fee or refuse to act on the request, and they bear the burden of demonstrating the manifestly unfounded or excessive character of the request.
Finally, the controller may request additional information to confirm the identity of the data subject if they have reasonable doubts concerning their identity, and information under Articles 13 and 14 may be provided in combination with standardized icons in an easily visible, intelligible, and clearly legible manner. The Commission has the power to adopt delegated acts to determine the information to be presented by the icons and the procedures for providing them.
In addition to this, we advise you to check other requirements that may exist in the countries where your project will be disclosed by you.

How much does MorphCast Emotion AI Interactive Media Platform cost?

MorphCast Emotion AI Interactive Media Platform present a dynamic pricing model that revolves around the usage time of license keys on a monthly basis. You start with a significant quota of free usage each month. If your usage surpasses this free limit, you’ll automatically move up to a higher tiered plan. Conversely, if your usage decreases in the following month, the plan will automatically adjust to a lower tier, reflecting your reduced usage. This ensures a flexible and cost-effective solution tailored to your actual needs. The MorphCast Emotion AI Interactive Media Platform Plans and Pricing can help you to forecast your costs.

Is it possible to obtain a license for free, non-commercial use?

Yes, if you are affiliated with a university or are conducting research, you may be eligible to obtain a no-cost license for non-commercial use. Startups may also receive special consideration for such licenses. Please proceed to acquire the necessary license through our web site channel, and then send us an email (info@morphcast.com) to inform us of your status. This will allow us to verify that you qualify for a no-cost, non-commercial license.

How Do I Make Payments?

If you exceed the minimum threshold specified in the pricing plans, you will receive a report of your daily consumption and the most cost-effective plan will be automatically applied to you, along with a proforma invoice detailing the amount for the respective plan. You will have the option to make payment within 30 days using one of the methods indicated in the proforma invoice. This process repeats every month, so you also renew the free plan’s bonus every month. For more information and details, please refer to the payment chapter of our terms of service.

What kind of things can MorphCast Emotion AI Interactive Media Platform be used for?

MorphCast Emotion AI Interactive Media Platform can be used for a variety of purposes, including marketing and advertising, education and training, entertainment, and more. It enables the creation of personalized and interactive video content that can adapt to the viewer’s emotional state, providing a more engaging and immersive experience. Some examples of specific use cases include creating interactive advertisements that respond to the viewer’s emotions, developing interactive training materials that adapt to the learner’s engagement and interest, and creating emotionally engaging storytelling experiences in film and television. The possibilities are virtually endless, as the platform can be customized to fit the needs of different industries and applications.

Which sectors / industries can find benefits in using MorphCast Emotion AI Interactive Media Platform?

MorphCast Emotion AI Interactive Media Platform is a versatile technology that can benefit various sectors and industries. For instance, it’s an effective tool for marketers and advertisers as interactive video content captures and retains viewer attention. By incorporating emotion AI features, personalized and emotionally engaging content can be created that resonates with viewers. Additionally, the platform provides an immersive learning experience for students and employees, increasing knowledge retention and engagement. Educators and trainers can personalize the learning experience by analyzing the viewer’s emotional response. In the film and television industry, interactive video content provides an innovative way to tell stories, giving viewers the ability to influence the outcome of the narrative. Incorporating emotion AI features can create emotionally engaging experiences that resonate with the viewer on a deeper level. Healthcare providers can improve patient education and engagement by using interactive video content that communicates medical information in a personalized and effective manner. By incorporating emotion AI features, healthcare providers can better understand and respond to the emotional needs of their patients. Finally, customer service representatives can use interactive video content to provide personalized support that reduces the need for lengthy support calls or emails. By incorporating emotion AI features, customer service representatives can better understand and respond to the emotional needs of their customers. 
In summary, MorphCast Emotion AI Interactive Media Platform is a powerful tool for creating engaging and personalized video content that resonates with any industry’s audience.

Consult also these additional FAQs:

  1. Emotion AI & Facial Emotion Recognition (FER)
  2. MorphCast Emotion AI
  3. Emotion AI Interactive Media Platform (this document)
  4. Emotion AI Media Player
  5. Emotion AI HTML5 SDK
  6. Emotion AI Web Apps
  7. MorphCast for ChatGPT
  8. MorphCast AI For ZOOM
  9. MorphCast Video Conference
  10. MorphCast for Privacy
  11. Cookie free domain