Emotional Interactive Video Platform FAQ

What is MorphCast Emotional Interactive Video Platform?

MorphCast Emotional Interactive Video Platform is a video platform that provides a multimedia format capable of adapting to viewers in real time, especially with their facial expressions. Provides the “MorphCast Studio” interactive video assembly tool, for Mac and Windows, free downloadable from Apple and Microsoft stores. It is cloud based and implements a collaborative environment. The platform serves MorphCast JS / HTML5 Media Player, the web media player that mounts interactive videos in real time in the viewer’s browser or in the app.

MorphCast JS / HTML5 Media Player, when needed, uses MorphCast AI HTML5 SDK as an artificial intelligence engine capable of analyzing the viewer’s face and detecting traits and attributes that can guide multimedia playback in terms of content, effects and layout.


How is MorphCast Emotional Interactive Video Platform different from alternatives? 

MorphCast Interactive Video Platform is the platform that offers the most flexible, easy and fast solution for creating and delivering interactive videos. In addition to the traditional interaction options offered by similar solutions (such as hotspots, overlays, menus, branching narratives, etc.), MorphCast Interactive Video Platform offers the opportunity to create interactions driven by Artificial Intelligence based on the viewer’s facial expressions while watching the video; this is what we call emotional AI interactive video.


How can I get MorphCast Studio?

You can simply download and install MorphCast Studio from Microsoft Store or Apple Store. It’s free and ready to use, enjoy!


How can I learn how to use MorphCast Studio?

Once you start the program, you can register on the platform for free and you’ll have access to some video tutorials.


How does Emotional AI interaction work?

MorphCast Studio is the only tool with facial analysis AI technology (MorphCast AI HTML5 SDK) integrated within the Interactive Video Platform. You can use this feature to create unique emotional interactions within your interactive videos.

It’s very easy: add a trigger in the timeline of a scene, set a rule activating the trigger and the name of the event that will be fired once the trigger sparks; connect an action of any element of the project to the event just named and you will get the whole interaction.


What rules can make triggers spark?

The trigger rules in MorphCast Studio are listed in the drop-down menu on the trigger element. They grow steadily with each release and would already be too many to list here. The areas of interaction can be summarized in:

General rules:

  • Interactions with the mouse or fingers (click, over, exit, tap, hold, etc.)
  • Date, Day, Month, Time
  • Position
  • Device OS used to view the interactive video (Apple, Android….)
  • Browsers used to view the interactive video (Safari, Chrome, Edge…)
  • Social used to view the interactive video (Facebook App, Whatsapp, Twitter…)

Facial analysis rules

  • Presence of faces from 0 to 6
  • Head pose on the tree axes: pitch, roll, yaw
  • Age, Gender, more than 30 face features like: colour and type of hair, earrings, eyeglasses, heavy Makeup, lipstick, mustache and so on
  • Emotions (scientific accuracy comparison)
  • Arousal and Valence (circumplex model of affect, scientific paper reference).


Does the MorphCast interactive video require the camera to be opened by the viewer?

Only if the project includes a rule that provides for facial analysis, MorphCast interactive video requires the use of the camera, otherwise it does not even download the artificial intelligence for facial analysis.


What about privacy if the project requires users to open the camera? How secure is MorphCast?

MorpCast takes your privacy and data-safety very seriously. Our AI facial analysis technology doesn’t record or archive any personal data: MorphCast’s AI uses the device’s camera as a sensor, not as a video image recorder. For this reason, MorphCast’s AI technology can be considered totally safe and risk-free.

In addition, privacy is guaranteed by the fact that MorphCast accesses personal data (face image) only if granted by the user; only for the time strictly necessary to process the features (about 100 milliseconds), only when the application is active and only for the stated purposes. Such images are never transmitted, stored or shared with others. For more background on this, we strongly recommend reading the GDPR documentation.


OK for the privacy regulation but do people really open the camera?

Based on our metrics and customer feedback, camera open rates range from 63% to 88%, depending on context and creativity.


Can I create interactive videos within MorphCast Studio without the AI facial expression analysis technology?

Yes, for sure. Our AI facial expression analysis technology (MorphCast AI HTML5 SDK) represents the uniqueness of our product, but you are not obligated to use it.
With MorphCast Studio, you can create awesome and engaging interactive videos also without this feature. You can use buttons, menus, call to actions and many other hotspots to engage users and enable interactions within your digital contents.


What media formats does Morphcast Studio accept?

All formats supported by all browsers such as mp3, mp4 H264, gif, jpg, png, svg etc.


In what format does MorphCast Studio make the video interactive?

Since MorphCast Interactive Video Platform is a video streaming platform, the output is provided in the form of a URL, like any common video platform and uses the patented interactive MorphCast JS / HTML5 Media Player.


Where and how can I share/embed a video created with MorphCast Studio?

You can share and embed the videos created with MorphCast Studio. In short: MorphCast’s videos run on every platform that allows a link, and are supported by all new generation browsers.


How much does MorphCast Emotional Interactive Video Platform cost?

The app MorphCast Studio is free. The price of MorphCast Interactive Video Platform is based on pay per time of view.

To have an idea of the price you would pay based on your expected monthly volumes please try our price calculator. Cost is calculated for each minute of video views and the minimum charge is one minute per view.


Is MorphCast going to be around next year?

Absolutely yes. We have commited from 2014 in research and development to create a professional tool for the creation of emotional AI interactive videos, investing time and money to reach our ambitious goal: combining the smallest facial analysis deep neural network with interactive video.
With its unique features, MorphCast represents a unicum in the market, being able to compile a single video made of different paths, which can be activated depending on how the user appears and reacts when watching it. Basically, a different video for every single person.

Our next goal is even more ambitious: to make MorphCast videos the market standard in all those industries where the interaction can provide an added value, such as digital ADV, e-learning, corporate training, entertainment, e-commerce, retail, OOH and more.

To sum up, we are here to stay, since we strongly believe that emotional AI interactive videos will be the next future of digital videos


Can I create interactive contents without any IT development?

With MorphCast Studio you can create interactive contents without any IT development. Technology should not cause attrition while you work on getting your projects going, but instead it should help you to speed through the process. You will be able to focus on what matters: your content strategy, the interactive experience you want to create for your audience, getting the results you want and staying well within budget. 


Is it necessary to be a video maker or an expert to use MorphCast Studio?

The answer is no: MorphCast Studio has been designed for anyone to use, without coding.

MorphCast Interactive Video Platform is an easy to use cloud-based platform that allows you to easily create, embed and share interactive videos. All you need to do is to drag and drop your digital contents and link them, branching video scenes on the wave of the viewer’s emotions. MorphCast Studio has a very intuitive user experience to create branches.

We have also created some useful tutorials to explain to you some of the main functionalities. You can find the video tutorials within MorphCast Studio.


How do I get a license key? 

MorphCast Interactive Video Platform is licensed to you once you install the free App MorphCastStudio from Microsoft or Apple Store. 


What kind of things can MorphCast Interactive Video Platform used for?

Our clients are discovering that you can use MorphCast Interactive Video Platform for creating any kind of modern, engaging video communication. In particular, MorphCast Interactive Video Platform:

  • Empowers you to drive and increase customer engagement in real time by creating personalized, interactive videos led by user’s facial expressions.
  • Allows you to evaluate the effectiveness of your digital contents and videos, by measuring the level of attention, arousal and emotional response of your viewers, and use these data to better customize future communication.
  • Allows you to deliver the right content to the right person, through analysis of their likely demographics data and unique features.


Which sectors / industries can find benefits in using MorphCast Emotional Interactive Video Platform?

MorphCast Interactive Video Platform is proving useful in many different industries and allows you to engage your customers with relevant and personalized digital experiences, based on facial expressions and audience reactions.

MorphCast Interactive Video Platform can offer benefits to:

  • Digital ADV, to effectively capture attention through personalized and interactive videos, increase the emotional engagement of customers and select real people from BOTS
  • Digital learning, to personalize the learning path by monitoring students’ attendance, mood and attention, simplify and personalize the learning process
  • Entertainment, to create interactive videos, films and video clips
  • Retail and OOH applications, to personalize in-store video communication in real time and automatically collect in-depth customer data
  • e-Commerce, to personalize video communication in real time and automatically collect in-depth data from new / unregistered users
  • There are many other industries that can use MorphCast VPaaS to customize and simplify the user experience.


Where can I find terms and conditions?

Please take a look at the Terms of  Use of MorphCast Emotional Interactive Video Platform.