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What is behind innovations that are pervasive?

AI in Marketing

A slightly bizarre article

Today I was reading an article written by Massimo V.A. Manzari about university spinoff and my curiosity was captured by the affirmation: “behind innovations that are pervasive today, originally there was research, a laboratory, university publications and answers to questions that no one was asking yet”. My opinion before reading it was that most of the time the innovations that are pervasive today were made by entrepreneurs who had left the university to devote themselves to their primary passion: to innovate.

So I got the idea to use an innovative technology designed to be pervasive very soon as chat GPT is, to investigate its knowledge (Chat GPT should be addressed with he, she or it?) about this matter.

Here the answer, which definitely led me to another line of reasoning, namely focusing on the ingredients (factors) and not the cooks.

There are many factors that can underlie innovations that have become pervasive today. Some of these factors include:

  1. Technology: Often, pervasive innovations are based on new or significantly improved technologies that make what was previously impossible possible.
  2. Market needs: Innovations that address existing market needs and demands can quickly become pervasive as they meet a real demand.
  3. Investment: Investment in research and development can lead to the identification of new ideas and the implementation of innovations that can have a significant impact on society.
  4. Collaboration: Pervasive innovations often require the collaboration of different stakeholders such as companies, universities, governments, research institutes, and non-profit organizations. Collaboration between these parties can lead to significant synergies that accelerate the development and diffusion of new technologies.
  5. Cultural changes: Pervasive innovations often require cultural changes in society to be fully accepted and utilized. For example, the widespread adoption of the internet was made possible by the growing awareness of people about its usefulness and changes in work and communication culture.
  6. Regulation: Government regulation can influence the adoption of pervasive innovations, both positively and negatively. For example, regulations on renewable energy have helped increase the use of clean energy sources.

In general, pervasive innovations are the result of a combination of factors that come together to create significant change in society.

This reminded me of the difficulties I am having in scaling up with my current business in the industry dealing with Emotion AI.

Mindful of the success achieved in one of my previous businesses in 90s, when I first started a sales process through BBSs and then the Internet, which only later took on the name of eCommerce and which today is well represented by the market leader Amazon, the statements in Chat GPT’s answer piqued me a lot.

Why? Because all six points exposed seem to speak in detail about MorphCast! But so in the details that out of a sort of devotion to this answer, I forced myself to read and re-read each point. And on each one I could write an extensive article and with all together compose the wonderful, incredible, eclectic and controversial story of MorphCast since its inception in 2013.

Don’t worry, I won’t do it here, on this slightly bizarre article that I decided to write today!

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