ASICS: Mind Uplifter

Solaflare created for ASICS the Mind Uplifter, an innovative tool designed to measure and uplift mental well-being through physical activity. By integrating MorphCast technology, this Emotion AI digital experience provides users with real-time emotional insights before and after exercise.

Overview

The Mind Uplifter tool uses MorphCast Emotion AI to analyze users’ facial expressions and gauge their emotional state. This data, combined with self-reported feelings, creates a comprehensive “mind uplift” score that reflects the impact of physical activity on mental well-being.

Mind Uplifter Emotion AI Digital Experience

Users interact with the Mind Uplifter by taking a pre-exercise emotional assessment using their device’s camera. The tool captures and analyzes facial expressions, providing an initial emotional state baseline. Users then engage in their chosen physical activity. After completing their workout, they take a post-exercise assessment, where MorphCast Facial Emotion AI again analyzes their facial expressions. The tool compares the pre- and post-exercise data, generating a personalized “mind uplift” score. This score visually represents the emotional journey and highlights the positive impact of exercise on the user’s mental state. Users can share their results on social media, encouraging a broader conversation about mental well-being and physical fitness.

Process

MorphCast Emotion AI was seamlessly integrated into the ASICS Mind Uplifter tool by Solarflare, allowing for real-time emotional analysis. The collaboration focused on ensuring accuracy and user engagement, resulting in a tool that is both effective and easy to use.

Impact

The Mind Uplifter campaign highlighted the positive effects of exercise on mental health, encouraging more people to engage in physical activity. Users reported increased awareness of their emotional well-being and greater motivation to maintain an active lifestyle.

Key Achievements