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A-dapt: The Adaptive-Media® Interview Coach

a-dapt webby award

A-dapt, in collaboration with Nacro Education (a UK charity aiding young adults in employment), launched an online job interview coach tool to improve job seekers’ success rates. Seeking to emphasize the importance of body language in interviews, A-dapt needed a scalable, remote solution.

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The Adaptive-Media® Interview Coach Webby Award

2022 Winner, Science & Education category
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Overview

A-dapt chose MorphCast Emotion AI Interactive Media Platform to create an interactive, online coaching tool. This solution provides real-time feedback on body language during mock interviews, enhancing the training experience.

The Adaptive-Media® Interview Coach Experience

The interview coach aims to teach learners what to say in and how to prepare to job interviews. It does this with dozens of interactions and real-life interview situations and scenarios, where learners are asked to answer questions in different ways. Learners then test the skills they have learnt in an Emotion AI based interview video simulator, which gives guidance on looking positive and paying attention, crucial to a successful interview.

Process

In 2020, A-dapt and MorphCast started the project, focusing on creating a scalable, remote coaching tool. By 2021, testing showed a 56% improvement in user response quality after training with the tool.

Impact

The integration of MorphCast’s Emotion AI enabled A-dapt to scale their coaching activities and gain a unique competitive edge. The solution provided a significant improvement in interview skills, boosting user confidence and performance.

Key Achievements

Improved engagement: +29%
Increased confidence: +49%
Increased quality of answers: +56%
Increased Scalability

Enabled remote coaching without the need for in-person participation

Unique Competitive Advantage

Provided a standout service in the job training market

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