AI Media Platform Insights

On this page, you can explore the usage and features of the MorphCast AI Media Platform, with detailed explanations and useful links to help you get started creating your own interactive digital projects. Scroll down to discover all the insights!

What is it for

The MorphCast AI Interactive Media Platform is designed to revolutionize the way you create and experience interactive videos. It serves as a powerful tool for boosting audience engagement by allowing content creators to incorporate viewer emotions, avatars, and large language models (LLMs) into their videos. The platform makes it easy to produce next-generation interactive content that adapts in real-time to the audience’s reactions, providing a personalized and responsive experience. Whether you’re in education, marketing, entertainment, or storytelling, MorphCast enables you to craft immersive, dynamic, and emotionally driven content that captivates and engages your viewers like never before. By leveraging features such as facial emotion recognition, realistic avatars, and interactive dialogues powered by LLMs, you can transform traditional videos into interactive journeys that resonate more deeply with your audience.

How to Use It

Using the MorphCast AI Interactive Media Platform is straightforward and intuitive, designed to empower content creators with or without technical expertise. Here’s a step-by-step guide:

  1. Get Started: Download and install the MorphCast app from the Microsoft Store for Windows or the Apple App Store for Mac.
  2. Create Your Project: Open the platform and start a new project. You can choose from a variety of templates or begin from scratch.
  3. Add Interactive Elements: Use the platform’s tools to incorporate interactive features such as animated avatars, facial emotion recognition, and real-time speech-to-text functionality. These elements allow your video to respond dynamically to viewer inputs and emotions.
  4. Integrate AI Features: Enhance your content by integrating large language models (LLMs) for natural language processing. This allows your avatars and narrative elements to engage in real-time, context-aware dialogues with viewers.
  5. Preview and Test: Before finalizing your project, use the preview mode to test how your video interacts with different inputs and emotional cues. You can also test your content with avatars before using real actors, saving time and resources.
  6. Publish and Share: Once you’re satisfied with your interactive video, publish it directly from the platform. You can then share it across various channels or embed it in your website.
  7. Analyze Performance: After your video is live, use MorphCast’s analytics dashboard to track viewer interactions and emotional responses. This data helps you refine your content and improve future projects.

By following these steps, you can easily create and deploy engaging, interactive videos that adapt to your audience’s emotions and interactions in real-time.

Video Tutorials

MorphCast Studio is a professional yet user-friendly tool that empowers you to create interactive videos that engage directly with your viewers’ emotions in real-time. With MorphCast Studio, you can easily start a new project by uploading media from your desktop to build the scenes of your digital video. The platform allows you to insert triggers and create events based on the viewer’s emotions, seamlessly integrating these interactions into the timeline of each scene. By linking scenes together through transitions activated by these emotional events, you can craft a truly dynamic and responsive viewing experience. Whether you’re in education, marketing, entertainment, or storytelling, MorphCast Studio offers the tools you need to elevate your content and captivate your audience like never before. For a quick and comprehensive introduction, be sure to check out the video tutorial displayed next to this paragraph.

MorphCast Studio introduction

This video tutorial guides you through creating a dynamic interactive video experience using MorphCast Studio. It starts with a loop of a burning car and shows how pressing a button triggers an explosion. The tutorial then walks you through uploading assets, adding interactive elements, and connecting video clips to create a seamless, engaging project. Finally, it demonstrates how to set the video to loop and share the finished product online. By the end, you’ve created your first interactive video with MorphCast Studio.

How to create an interactive video with MorphCast AI Media Platform

This tutorial teaches how to create a video that reacts to the viewer’s emotions in real-time. Simply upload two videos to MorphCast Studio, and in the timeline of the first video, add an emotion trigger by selecting the desired emotion to detect. Then, create the event that will be triggered upon detecting the selected emotion, and connect the two scenes by linking this event. And that’s it!

How to create an emotional video with MorphCast AI Media Platform

This video tutorial demonstrates how to enable audio in an interactive video using MorphCast Studio. The process involves adding a video to the project, inserting a button, and creating four actions that control video playback and audio when the viewer clicks the button. These actions include pausing the video when the button appears, playing the video, unmuting the audio, and hiding the button upon clicking. The tutorial emphasizes that the first click to unmute must be user-initiated due to browser requirements.

How to turn on the audio in MorphCast Studio

This video tutorial explains how to create an interactive video from scratch using MorphCast Studio, starting with a storyboard. It shows how to begin your project with simple images and text to establish the structure and test interactions. The video then guides you through replacing the placeholders with images or temporary videos by adding layers in the timeline or using the refill icon in the assets library. Finally, it demonstrates how to insert your final cut and complete the interactive video.

From storyboard to final cut with MorphCast Studio

In this tutorial, we’ll walk you through the seamless integration of modern browser-supported functionalities, perfect for enhancing your project with interactive elements. Learn how to incorporate customized control bars, buttons, and playback controls, and explore how these tools can be utilized to create dynamic and engaging content, including interactive games.

How to incorporate control bars in MorphCast Studio projects

Examples already available when you open a new account

In your new account, you’ll find four examples of interactive projects that will show you how to take advantage of some basic features of MorphCast Studio. You can duplicate these projects or modify them as you wish, as a starting point for your interactive content creation.

Example #1 – Click on button

The first is an interactive project with a clickable button that allows you to change scenes. It’s a video of a car on fire, which will explode when you click the “boom” button. This example will help you create projects with clickable object interactions.

MorphCast AI Media Platform - Click on button example

Example #2 – Emotional video

The second project is an emotional video, meaning it can interact with the emotions expressed on the viewer’s face. Like the first one, this project consists of two scenes: the car on fire and the explosion. In this case, the percentage of happiness on the viewer’s face is detected to trigger the scene change. Simply put, the car will explode when a smile is detected on the viewer’s face.

MorphCast AI Media Platform - Emotional video example

Example #3 – Video with Synthesia Avatar

The third project consists of a single scene that integrates a Synthesia avatar. In this case, you’ll see how to insert this type of avatar into your video and how to input the text you want the avatar to recite.

MorphCast AI Media Platform - Video with Synthesia avatar example

Example #4 – Video with HeyGen Avatar

This project, like the previous one, consists of a single scene that integrates a HeyGen avatar. This project also shows how to insert this type of avatar into MorphCast Studio and where to input the text it will recite, allowing you to create original and personalized content.

MorphCast AI Media Platform - Video with HeyGen avatar example

Example #5 – Control Bar

This example demonstrates how to add a control bar, buttons, and playback controls to your projects. Simply copy and paste the three scenes from this example into your project, and include the ‘BAR’ scene in the video layer of your scenes.You can follow this tutorial for more guidance.

How to add a control bar, buttons, and playback controls in MorphCast Studio

Example #6 – Synchronized Emotional Video

This example demonstrates how to create interactive content featuring two synchronized videos that switch from one to the other based on the emotions detected on the viewer’s face. With a smile, you’ll see the daytime video; if you don’t smile, you’ll see the nighttime video.

Synchronized Emotional Video in MorphCast Studio

Example #7 – LLM MorphCast for ChatGPT

This is an example of an AI interactive video with ChatGPT. The video requires access to the camera and microphone of the viewer and allows an interaction through speech detection and facial emotion detection.

* Coming Soon

LLM MorphCast for ChatGPT