The Rise of DeepSeek AI and the Future of Low-Cost, Sustainable AI
AI Technology

The Rise of DeepSeek AI and the Future of Low-Cost, Sustainable AI

Stefano Bargagni

The New AI Sputnik Crisis – 2025

What is DeepSeek AI, and why is it making headlines?

DeepSeek AI is a new Chinese chatbot that has quickly climbed to the top of the App Store charts, surpassing ChatGPT as the most downloaded free app in the U.S. Unlike large-scale AI models like OpenAI’s GPT-4 and Google’s Gemini, DeepSeek has been built with a significantly lower budget—just $6 million compared to billions spent by competitors.

How does DeepSeek AI work with lower energy consumption?

Most AI models today require enormous computing power, running on high-performance GPUs that consume vast amounts of electricity. DeepSeek, however, uses a different approach:

  • Lower-end semiconductors: Instead of relying on cutting-edge, high-cost chips, it uses more energy-efficient processors.
  • Optimized training techniques: The model is designed to require fewer resources while maintaining high-quality AI responses.
  • Smaller AI model size: Unlike GPT-4, which processes billions of parameters, DeepSeek operates with a leaner neural network, reducing its overall carbon footprint.

Why does AI energy consumption matter?

As AI adoption grows, so does its environmental impact. Running large AI models requires:

  • Massive data centers, consuming thousands of megawatts of electricity.
  • Water cooling systems, further stressing global water resources.
  • Increased CO2 emissions, contributing to climate change.

The demand for AI is skyrocketing, making it crucial to find eco-friendly AI alternatives that reduce environmental damage.

What is MorphCast, and how does it compare to DeepSeek AI?

While DeepSeek focuses on low-cost AI processing, MorphCast Green AI takes sustainability a step further:

  • No servers required: MorphCast runs entirely on the user’s device, eliminating cloud-based computing energy consumption.
  • Real-time emotion AI processing: It detects facial emotions directly from the browser, without storing or transmitting user data.
  • Lower energy usage: Since all computations happen locally, no external data center power is required.
  • Ultra-low CPU/GPU consumption: MorphCast Emotion AI consumption is less than 10% of the device’s CPU/GPU when tracking the face.
  • Optimized for low-end devices: Works even on older and low-power smartphones thanks to its built-in Dynamic PowerSafe technology.
  • Carbon-free technology: MorphCast is a carbon-free company with carbon-neutral products.

Can AI be both powerful and sustainable?

Yes. The success of DeepSeek AI and MorphCast proves that AI does not need to be energy-hungry to be effective. By shifting towards optimized models and on-device AI processing, companies can:

  • Reduce server dependency.
  • Lower computational costs.
  • Minimize environmental impact.

How can businesses adopt sustainable AI solutions?

If you are a business owner or developer, consider these eco-friendly AI strategies:

  • Use on-device AI like MorphCast for real-time processing.
  • Choose AI models with reduced computational requirements, such as DeepSeek.
  • Optimize data storage and processing to minimize cloud dependency.

What’s next for sustainable AI?

The AI industry is shifting toward green technology, and companies that prioritize sustainability will lead the future. By adopting low-energy AI solutions, businesses can ensure they stay ahead while reducing their environmental impact.

Final Thought

AI doesn’t have to be power-hungry to be effective. With DeepSeek AI’s efficient architecture and MorphCast’s server-free Emotion AI, the future of eco-friendly artificial intelligence is already here. The challenge now is for more companies to follow their lead.

Do you want to learn more about the sustainability of MorphCast AI? Read our blog: “How much energy does AI consume? The real cost of artificial intelligence and sustainable alternatives.”

Check out also the advantages of MorphCast technology!

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Informations about
the Author

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Stefano Bargagni

Internet serial entrepreneur with a background in computer science (hardware and software), Stefano codified the e-commerce platform and founded the online retailer CHL Spa in early 1993, one year before Amazon. He is the Founder and CEO of MorphCast.