Digital advertising

ASICS | Mind Uplifter

With this digital campaign ASICS captures the impact of different sports using MorphCast Emotion AI.

ASICS invites everyone to be part of a unique experiment: the world’s first live study into the impact of movement on the mind.
This campaign created by Solarflare has the goal to inspire people to move. And for the first time, see the uplift of their own mind, their city, and their entire nation.
It uses a combination of MorphCast Emotion AI and self-report data collection. ASICS captures the impact of different sports across 10 emotional and cognitive metrics. And they will show how they impact mood and brain function.

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