Leading UK creative agency Pablo collaborated with MorphCast to create an emotion-responsive experience for San Miguel. This experience enhances customer interaction with the brand. By leveraging MorphCast’s Emotion AI, the campaign aimed to create personalized and engaging content that resonates with each user’s emotional state.
Overview
San Miguel’s interactive experience uses MorphCast’s technology to analyze users’ facial expressions and adapt content in real-time. This innovative approach allows San Miguel to offer a tailored experience that reflects the user’s emotions, enhancing brand engagement and connection.
San Miguel Emotion-Responsive Experience
The campaign poses a profound question to drinkers: what does it mean to be rich? This question taps into a cultural shift from valuing material possessions to seeking richer life experiences. Leveraging MorphCast Emotion AI, the campaign website involves customers in an interactive experiment to explore their emotional reactions to various concepts of wealth. With MorphCast, the experience transcends passive ad viewing, fostering active engagement with the brand’s values. Customers become part of a dynamic narrative, aligning their personal insights with the essence of the campaign. This interaction not only deepens brand connection but also emphasizes the importance of emotional and experiential wealth.
Process
MorphCast’s Emotion AI was seamlessly integrated into San Miguel’s landing page, ensuring smooth real-time emotion detection and content adaptation. The collaboration focused on creating an intuitive user experience that is both enjoyable and easy to navigate.
Impact
The campaign successfully demonstrated the power of Emotion AI in enhancing customer engagement and personalization.
Key Achievements
High Engagement Rates: Significant user participation due to personalized interactions.
Increased Customer Satisfaction: Positive feedback on the tailored experience.
Improved Brand Connection: Enhanced emotional connection between San Miguel and its customers.
By combining San Miguel’s creative marketing approaches with MorphCast’s cutting-edge emotion recognition technology, the campaign set a new benchmark for personalized customer engagement in the beverage industry.
