Material or experiential richness? The San Miguel experience will help you understand what your inner self desires.
Leading UK creative agency Pablo created an amazing campaign for San Miguel.
It asks drinkers a simple but powerful question: what does it mean to be rich? The experience plays upon the shift from material possessions to a desire to have richer life experiences.
Using MorpCast Emotion AI, the campaign website engages customers in an experiment: discover their emotional reaction to different types and meanings of wealth.
With MorphCast, customers can easily go beyond passively viewing the ad to becoming more actively involved with the brand values.