Emotion Analysis, OOH, Retail & Digital Signage

Dyson | Pop Up #AirEmotions

MorphCast Emotion AI captures the moment of most customers satisfaction in Dyson’s #AirEmotions product demo.

Creative agency Gruppo Roncaglia created an experience to show how easily Dyson Airwrap styles each types of hair. And then capture the moment of most customers satisfaction during the makeover.
To do this, they needed an easy to use Emotion AI to catch the moment.
During the styling session, MorphCast tracked the customers emotional reaction to capture the moment of maximum satisfaction.
A photo catches this moment, and customers are invited to share it on social channels to create virality.

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