Creative agency Gruppo Roncaglia partnered with MorphCast to enhance the Dyson Emotion AI OOH experience #AirEmotions. The aim was to capture the peak moment of customer satisfaction during Dyson Airwrap styling sessions using MorphCast Emotion AI.
Overview
The Dyson #AirEmotions experience demonstrates how effortlessly the Dyson Airwrap styles different hair types. MorphCast Emotion AI was used to track customers’ emotional reactions and capture the moment of maximum satisfaction during the makeover. This key moment was then captured in a photo for customers to share on social media, creating a viral marketing effect.
Emotion AI OOH Experience
During the product demo, customers experienced the Dyson Airwrap’s styling capabilities firsthand. As the sessions progressed, MorphCast Emotion AI tracked the customers’ facial expressions in real-time, pinpointing their moment of peak satisfaction. At this optimal moment, a photo was taken to capture their delighted reaction. Customers were then encouraged to share these photos on social media platforms, promoting the experience and generating a viral effect.
Process
MorphCast Emotion AI was seamlessly integrated into the Dyson #AirEmotions experience, providing an easy-to-use solution for real-time emotion tracking. The collaboration focused on creating a user-friendly and engaging demo experience that highlights the effectiveness of the Dyson Airwrap.
Paolo Roncaglia, president of Gruppo Roncaglia, emphasized the importance of human-machine interaction in marketing: “I am convinced that the future of marketing largely depends on the interaction between humans and machines. For this reason, we support technologies like MorphCast, which facilitate this interaction and help companies like ours create engagement activities, as we have already done for some of our clients.”
Impact
The campaign successfully leveraged Emotion AI to create an engaging and shareable customer experience.
Key Achievements
Real-Time Satisfaction Capture: Effectively identified and captured customers’ moments of maximum satisfaction.
Increased Virality: Encouraged social sharing, amplifying the campaign’s reach.
Enhanced Engagement: Provided an interactive and memorable product demo experience.
By integrating MorphCast Emotion AI, the Dyson #AirEmotions campaign redefined product demonstrations with an innovative, emotionally intelligent approach that captivated and engaged customers like never before..
