Personalized and more relevant user experience
As human beings, we are emotional. That's why Emotion AI brings a new paradigm to the user experience with digital signage, reading the user's emotions and adapting to them. It can communicate product offers and discounts based on its demographics. It can personalize content based on his level of attention and engagement.
To boost engagement, empower your target audience to lead! Interactive digital signage allows you to enable people to learn more about your brand, discover your products (those they are really interested in) or just be entertained. Emotional interactivity makes your experiences more memorable, helping to enhance customer interest, increase brand loyalty, and measure performances.
Easier and deeper
The main purpose of digital signage is to deliver information. Why not also start collecting data, through Emotion AI? MorphCast allows you to have a more detailed understanding of who your users are (in terms of likely age and gender), what products or services they are most interested in, what emotion they feel when exposed to specific content, and a lot more.
Review performance in a powerful, detailed dashboard
Check the performance of digital contents for an accurate understanding of campaign success; analyze valuable data of the audience, such as demographics, engagement and emotions, to optimize future strategies.