MorphCast Emotion AI works strictly on the user’s device. We do not record private data, nor send them to any server to carry out the analysis. Furthermore, we specifically designed it not to recognize or identify individuals. With MorphCast, user’s privacy is in very good hands.
A client-side Emotion AI technology that protects privacy
MorphCast Emotion AI is a cutting-edge technology that uses Facial Emotion Recognition to detect and interpret emotions, but with a strong emphasis on user privacy. Unlike other emotion analysis systems that work on the server-side, MorphCast Emotion AI works entirely on the user’s device.
Our team has no control over the personal data but only over statistical data. And you can’t consider these data private since you can’t associate them with natural persons. They are anonymous and aggregated with daily granularity. Furthermore, we make these data available only if the aggregation exceeds a minimum threshold of 100 units. This ensures that anybody can’t connect them to a natural person even in the case that the experience is delivered to only one person. MorphCast Emotion AI uses the device’s camera as a sensor, not as a video image recorder.
This means that we do not record or transmitt personal data to any servers for analysis. And ensures that the user’s facial data remains on their device and nobody can share it with any third-party. This is essential to neutralize the risk of accessing or using the data without the user’s consent.
We do not recognize or identify people
Furthermore, we specifically designed MorphCast Emotion AI not to recognize or identify individuals. This means that it is not able to match a user’s facial data to a specific person, further protecting their privacy. We achieved this by using Facial Emotion Recognition algorithms that cannot identify specific individuals.
Overall, MorphCast Emotion AI offers a unique solution for users who want to benefit from the technology’s capabilities without compromising their privacy. This can be particularly useful in situations where users may be concerned about the security and privacy of their data. For example, in the case of sensitive information or personal use. It also has many potential applications in fields such as marketing, digital learning and recruiting.
We are constantly committed to complying with the General Data Protection Regulation (GDPR), California Privacy Rights Act (CPRA), Colorado Privacy Act (CPA), and Virginia Consumer Data Protection Act (VCDPA).
Discover more on how MorphCast Emotion AI protects privacy and preserves people’s rights.