MorphCast Emotion AI processes facial expressions strictly on the user’s device. The analysis runs in your browser, guaranteeing that your facial data remains on your device. Furthermore, we specifically designed our AI engine not to recognize or identify individuals. With MorphCast, user’s privacy is in very good hands.
A client-side Emotion AI technology that protects privacy
MorphCast Emotion AI is a cutting-edge technology that uses Facial Emotion Recognition to detect and interpret emotions, but with a strong emphasis on user privacy. Unlike other emotion analysis systems that work on the cloud, MorphCast Emotion AI processes analysis entirely in the browser of the user’s device. Our team has no control over the personal data represented by your face, but only over statistical, aggregated, and anonymous emotional data. And you can’t consider these data private since you can’t associate them with natural persons.
MorphCast’s SDK is designed to be GDPR-compliant and adhere to all privacy regulations, ensuring maximum protection of user data. The core principle behind it is that emotional data analysis happens locally within the user’s browser, without ever transferring any personal information to MorphCast’s servers.
This architecture provides key privacy advantages:
- Local data processing: Emotional analysis is performed entirely within the user’s browser, with no images or personal data being sent to external servers. MorphCast does not collect, store, or transfer any information that could identify the user.
- Anonymous data transmission: The only data sent to the servers are aggregated emotion metrics associated with the experience’s timestamps. No user-related data, such as IP addresses, cookies, or other identifying information, is ever transmitted.
- Complete anonymization: The data transmitted is fully aggregated and anonymous, not pseudonymous. This means there is no way to trace back to the user’s identity, unlike competitors who often rely on cloud servers to analyze facial expressions and may process images of the user, which exposes them to privacy risks.
In summary, MorphCast’s approach ensures full compliance with privacy regulations, protecting users from exposure of personal data and providing a secure alternative to cloud-based solutions that require the transfer of sensitive information.
MorphCast Emotion AI uses the device’s camera as a sensor, not as a video image recorder.
This means that we do not record or transmit facial data to the cloud for analysis. And ensures that the user’s face remains on their device and nobody can share it with any third-party. This is essential to neutralize the risk of accessing or using the data without the user’s consent.
Furthermore, we have specifically designed MorphCast Emotion AI so that it does not recognize or identify individuals, nor their behaviors. Each analysis is conducted on a face unknown to the AI engine. By instantly substituting one’s face with another, the AI continues to track the immediate emotions without recognizing the change of person, ensuring anonymity and privacy. We achieved this by using Facial Emotion Recognition algorithms that cannot identify specific individuals.
Overall, MorphCast Emotion AI offers a unique solution for users who want to benefit from the technology’s capabilities without compromising their privacy. This can be particularly useful in situations where users may be concerned about the security and privacy of their data. For example, in the case of sensitive information or personal use. It also has many potential applications in fields such as marketing, digital learning and recruiting.
We are constantly committed to complying with the various privacy regulations.
Discover more on how MorphCast Emotion AI protects privacy and preserves people’s rights.