Digital signage does not just mean the opportunity to have a space to support advertising initiatives through which to deliver commercials and information. It is a true digital window, which can also be leveraged to collect data on your audience, to measure the performance of ongoing initiatives and to optimize future ones.
Interactive ads are more cost efficient, with investment going 52% further when the impact on persuasion of interactive ads is accounted for, versus ads without interactive features (MAGNA)
With MorphCast Emotion AI services you can project and build interactive ADV campaigns to engage with your users on a higher level, shifting from a passive to an active experience. Not only traditional interactive contents, but also emotional interactions, to adapt the experience based on your viewers mood, attention, engagement, and much more!
Interactive Experiences
Adding buttons, call to actions, quizzes and other interactions to your digital video campaign gets viewers more involved in the experience and taking actions right when you want them to.
Emotional Interactive Experiences
Including emotional interactions in your contents shortens the distance between you and your audience and makes the user experience truly personalized and unique. The user will feel at the center of communication, receive the right messages at the right time, and perceive more of the brand's value.
Analyze performances in a complete dashboard
Review the performance of your videos for a more precise understanding of campaign success by analyzing a complete and sophisticated dashboard that allows you to measure views, engagement, paths and more.
