USE CASE: ENTERTAINMENT

MorphCast can help boost the engagement of your entertainment products by analyzing the emotional state of viewers and personalizing the experience in real time

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Brand new opportunities for television, video-streaming services, music, and more

MorphCast Emotion AI offers the opportunity to create and deliver emotional interactive content. But you can also use it to suggest users what to watch or listen based on their demographics or emotions, to analyse emotional response to specific contents, and to test contents to predict whether or not they will be commercially successful.

The future of entertainment

Emotional interactive media is the next great cutting edge of entertainment

Emotional interactive media

MorphCast Emotion AI can support human resources in the different stages of selecting, managing and training people in the company. The goal of the solutions offered by MorphCast is to help managers and recruiters to streamline, speed up and make processes more effective.

Personalized recommendations

Personalized recommendations

We choose music to listen or movies to watch according to our situation and mood. Detecting your users emotional state can help you recommend the right content for each one, in the precise moment they are looking for entertainment contents.

Emotional analytics

Emotional analytics

MorphCast Emotion AI allows you to analyse the emotional response of your audience while enjoying your digital contents. You can collect and review these data, segmenting your audience by demographics, to better understand your users and refine your strategy.

Content testing

Content testing

With Emotion AI, you can test your content before you release it to measure the emotional reaction, engagement level, and attention level of users. The data collected will be very useful in determining whether the content is getting the desired results, or needs to be improved, to achieve success.

MorphCast solutions recommended for Entertainment

Entertainment case studies

Verizon Tom’s story | Bringing emotions to the edge

Eight different narrative branches from Tom's first day in the office, depending on how viewers react. This short film, created by Yahoo Studios, benefits from MorphCast Emotion AI Interactive Video Platform to create empathy and change narrative based on viewers'...
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