MorphCast Emotion AI offers the opportunity to create and deliver emotional interactive content. But you can also use it to suggest users what to watch or listen based on their demographics or emotions, to analyse emotional response to specific contents, and to test contents to predict whether or not they will be commercially successful.
Emotional interactive media is the next great cutting edge of entertainment
Interactive videos turn viewers into directors, giving them the power to change the narrative according to their own choices. Adding an emotional layer, means you have the possibility to create contents adapting not only to the viewer's "rational" choices, but also to their emotional state at the precise moment they are watching a film, video clip, or other digital content. With an exceptional increase in empathy and engagement.
Personalized recommendations
We choose music to listen or movies to watch according to our situation and mood. Detecting your users emotional state can help you recommend the right content for each one, in the precise moment they are looking for entertainment contents.
Emotional statistics
MorphCast Emotion AI allows you to analyse the emotional response of your audience while enjoying your digital contents. You can collect and review these data, segmenting your audience by demographics, to better understand your users and refine your strategy.
Content testing
With Emotion AI, you can test your content before you release it to measure the emotional reaction, engagement level, and attention level of users. The data collected will be very useful in determining whether the content is getting the desired results, or needs to be improved, to achieve success.
