Has MorphCast Emotion AI the potential ability to disintermediate Programmatic Avertising in 2024-2027?
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Has MorphCast Emotion AI the potential ability to disintermediate Programmatic Avertising in 2024-2027?

Stefano Bargagni

In recent years, programmatic advertising has been the go-to solution for marketers to deliver ads to the right audience at the right time. However, there is a growing concern around privacy and the use of tracking cookies. And this has resulted in new regulations being introduced to address these issues. Does an Emotion AI solution like MorphCast have the potential ability to disintermediate programmatics in ADV?

An introduction on Programmatic Advertising

One of the most annoying things for users in programmatic advertising is the use of tracking cookies and invasive tracking techniques. These methods can be seen as intrusive and can make users feel like their privacy is being violated. Programmatic advertising relies heavily on user data, including their browsing history, search queries, and other online behavior, which many users find unsettling.

Additionally, programmatic advertising can sometimes feel overwhelming and irrelevant to users. And this leads to ad fatigue and a negative overall user experience. Also, the lack of personalization and targeting accuracy in programmatic advertising can be frustrating for users. Especially as users are often bombarded with ads that are not relevant to their interests or needs. These factors can all contribute to a negative user experience and create a general sense of distrust towards online advertising.

Programmatic Advertising and Privacy

The General Data Protection Regulation (GDPR) is a comprehensive data protection law that came into effect in the European Union in 2018. It regulates the collection, use, storage, and sharing of personal data, which includes data used in programmatic advertising.

One of the main concerns with programmatic advertising is the use of invasive cookies to track users across the internet. The GDPR requires companies to obtain user consent before collecting and using their personal data, including cookies.

This means that programmatic advertising companies must provide clear and concise information about the data they are collecting and how they will use them. As well as giving users the ability to opt out of being tracked. Failure to obtain user consent can result in significant fines and reputational damage for companies.

With the last rules of GDPR, active since this year, users now have the option to click “refuse all” when it comes to cookies. This can certainly have an impact on programmatic advertising, as it relies heavily on the use of cookies to deliver targeted advertising messages.

Programmatic Advertising: a complex technological system

However, it is important to note that programmatic advertising is a complex system that involves many different technologies. And cookies are just one of the tools used to deliver targeted advertising. While the use of cookies may be impacted by the GDPR, it is likely that programmatic advertising will continue to evolve. And it will adapt to new regulations and user behaviors.

Additionally, there are alternatives to cookies that you can use to deliver targeted advertising. For example, contextual advertising and user identification through logins. As a result, programmatic advertising may still be able to deliver targeted advertising messages without relying on cookies.

MorphCast Emotion AI: a non-invasive approach to advertising

It is worth noting that MorphCast technology does not rely on cookies or other invasive tracking techniques. Instead, it uses facial emotional recognition and sentiment analysis to measure attention, engagement, and emotions. This non-invasive approach to advertising is more privacy-friendly and allows for more accurate measurement of the effectiveness of advertising campaigns.

MorphCast, an Emotion AI technology, is a revolutionary new solution that has the potential to disintermediate programmatic advertising. It enables advertisers to target their advertising messages by measuring attention, engagement, and emotions without being as invasive as programmatic advertising.

The benefits of MorphCast Emotion AI for Advertising

One of the biggest advantages of MorphCast is that it does not rely on tracking cookies or invasive tracking techniques. Instead, it uses computer vision and AI to analyze the facial expressions and emotions of users. And this allows advertisers to better target their messaging. MorphCast can serve Emotion AI Interactive Videos ADV based on demographic characteristics of users while maintaining their anonymity, providing advertisers with the ability to deliver targeted messages without the need for invasive tracking methods.

MorphCast’s facial emotion recognition and sentiment analysis tools enable advertisers to gauge the success of their advertising efforts more precisely. These technologies assess attention, engagement, and emotional responses, offering advertisers deeper insights into their target audience’s reception of their messages. This information is crucial for refining their messaging strategies and enhancing the return on investment from their advertising campaigns.

MorphCast also allows for more sophisticated targeting of advertising messages. By analyzing facial expressions and emotions, MorphCast can predict the likely age and gender of a user. And this allows advertisers to tailor their messaging accordingly.

An ethical and responsible use of Emotion AI

In addition to its advertising capabilities, MorphCast is committed to ethical and responsible use of AI. The company has developed an Ethic code and guidelines for the responsible use of emotion AI. This includes transparency and accountability in its practices. MorphCast is also working to reduce its carbon footprint and create a more sustainable future. It does it by designing software that is energy-efficient and using infrastructure more efficiently.

To sum up

In conclusion, MorphCast has the potential to revolutionize the way that advertisers deliver their messages in the near future. Its ability to measure attention, engagement, and emotions in a non-invasive way makes it a powerful tool for advertisers looking to improve the effectiveness of their advertising campaigns. The fact that it does not rely on tracking cookies or other invasive techniques means that it is a more privacy-friendly solution than programmatic advertising. As the advertising landscape continues to evolve, MorphCast is well-positioned to play a key role in shaping the future of advertising. In the meantime, it will be continously prioritize ethical and responsible use of AI.

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Stefano Bargagni

Internet serial entrepreneur with a background in computer science (hardware and software), Stefano codified the e-commerce platform and founded the online retailer CHL Spa in early 1993, one year before Amazon. He is the Founder and CEO of MorphCast.