Employee Sentiment Analysis: What Is It & How to Do It in 2022?
Expert Content

Employee Sentiment Analysis: What Is It & How to Do It in 2022?

Claudia Tomasi

First of all, let’s see the employees sentiment definition. In essence, it encompasses the attitudes, feelings, and emotions that employees harbor regarding their work, company, and colleagues. These sentiments may manifest as positive, negative, or neutral and are subject to influence from various factors. Workplace environment, managerial leadership style, and the level of support offered are just a few examples. Positive employee sentiment plays a pivotal role in elevating productivity, mitigating turnover, and bolstering the company’s reputation. This underscores the significance of prioritizing and fostering employee satisfaction.

So, what is sentiment analysis? It is the process of using various methods and tools to understand and measure the employees sentiment. Specifically, its goal is to gather insights into how employees feel about their work environment, their job duties, their colleagues, and other factors that may affect their overall satisfaction and engagement in the workplace. By understanding employee sentiment, organizations can identify areas of concern and take steps to improve the work environment and employee experience.

How does sentiment analysis work

You can do employees sentiment analysis through a variety of methods, including surveys, focus groups, interviews, and social media analysis.
Indeed, there’s an additional layer to consider. Presently, organizations can leverage Emotion AI to delve into the sentiments of their employees with greater depth, precision, and a more human touch.

How to use Emotion AI solutions

You can use Emotion A (emotional intelligence AI or affective computing), in a several ways for employees sentiment analysis. Here are a few examples on how to do a sentiment analysis with Emotion AI:

  • Text analysis. You can train Emotion AI algorithms to analyze written text, such as emails, chat messages, or surveys. This is helpful to identify and classify emotions expressed in the language used. This can be used to get a sense of how employees are feeling about their organization.
  • Speech analysis. You can use Emotion AI to analyze speech patterns and vocal cues to identify and classify emotions in spoken communication. This can be useful for analyzing employee feedback gathered through interviews or focus groups.
  • Facial expression analysis. Some Emotion AI algorithms are trained to recognize and classify emotions based on facial expressions. There is a lot of information that we can gather from facial expression analysis, such as emotions, affects, arousal, and more. This kind of solution can be useful for analyzing video or webcam footage of employees to get a sense of their emotional state.
  • Wearable devices. Finally, some organizations use wearable devices that track employee physiological data, such as heart rate and skin conductance, to get a sense of their emotional state. You can analyze this data using Emotion AI algorithms to identify patterns and trends in employee emotions.

In summary, employing emotion AI for employee sentiment analysis enables organizations to glean valuable insights into the emotional state of their workforce, facilitating the identification of areas that may benefit from improvement.
Discover other applications of Emotion AI for HR services here!

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Claudia Tomasi

Since 2008 Claudia has been delivering digital marketing strategies and managing digital project delivery for leading clients. She holds the position of Marketing and Account Manager at MorphCast.