Understanding Shoppable Video: Advantages and Strategies for Success in 2024
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Understanding Shoppable Video: Advantages and Strategies for Success in 2024

Claudia Tomasi

Shoppable videos have taken online marketing to the next level. This type of content not only entertains viewers but also allows them to purchase products and services directly from the video itself. It’s an effective way to engage potential customers and drive sales. What is a shoppable video and how to create quality content that will help you achieve business goals?

Shoppable video – what is it and how does it work?

5 Ways To Use Shoppable Videos On Your e-commerce Store

What is shoppable video?

A shoppable video is a method for consumers to explore products and complete purchases via links embedded in the video.

These videos are increasingly becoming a favored route for conversions in e-commerce sectors, offering direct engagement with prospective customers. 

Viewers can then click on the tags and be taken directly to the product page, where they can make a purchase. This eliminates the need for customers to search through a website or leave the video to find the product they want to buy. 

Shoppable videos are a great way to increase engagement and boost sales. And also make the shopping experience more convenient for the target audience.

What Advantages Do Shoppable Videos Offer?

Now that you’re familiar with the concept of shoppable videos, let’s delve into why incorporating this format into your marketing strategy is a valuable choice.

Shoppable Videos Offer Several Advantages:

  • Increased engagement. Shoppable videos have been proven to increase customer engagement. This is because they allow viewers to interact with products and make purchases directly from the video. And this can help to create a more immersive shopping experience.
  • Improved sales. By creating a more engaging shopping experience, such formats can help to increase sales, as potential buyers are able to finalize transactions with a few clicks.
  • Enhanced convenience – customers don’t have to leave the video or search for a product page to make a purchase. This makes it faster and easier for them to find what they need and complete the transaction in no time.

How to make shoppable videos?

Creating shoppable videos doesn’t have to be a challenging task. Here are some tips you should consider when making this type of content:

  • Focus on the visuals. Since shoppers are going to be watching the video, it’s important to make sure your content is attractive and eye-catching.
  • Include clickable tags. Add clickable tags to the video that link to product pages, so customers can make purchases directly from the video.
  • Keep it short. The shorter and more appealing the video, the better. Try to keep it under two minutes, as viewers tend to lose interest after that and may be less likely to make a purchase.
  • Optimize for mobile devices. Since shoppers are likely to be viewing the video on their smartphones or tablets, optimize it for appropriate screen sizes, so it looks great and works properly.

The takeaway

Knowing the shoppable video definition is the first step to creating a marketing strategy tailored to modern society. 

This format is already willingly utilized by world-renowned brands like Dior, Adidas, and Sephora. Don’t be late to the party and create engaging content that will appeal to your target recipients and allow them to purchase products and services directly from the video. 

Want to learn how to create engaging video content? Check out our article!

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the Author

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Claudia Tomasi

Since 2008 Claudia has been delivering digital marketing strategies and managing digital project delivery for leading clients. She holds the position of Marketing and Account Manager at MorphCast.