Emotion AI Media Player – Privacy Policy

AI Custom Action Eye

Effective April 1, 2024


This Privacy Policy pertains to MorphCast Emotion AI Media Player, part of MorphCast Emotion AI Interactive Media Platform, which plays interactive videos in users’ browsers without using cookies or local storage, thus not tracking user behavior or collecting personal data. Cynny gathers anonymous, aggregated usage statistics for technical and accounting purposes but does not control or collect personal data through the Content played. When “Statistics” functionality is used via MorphCast Studio, Cynny collects and provides Content Owners with aggregated, anonymous emotional data, not considered personal data under data protection regulations. Cynny acts as a data processor for the Content Owner, adhering to a Data Processing Agreement (DPA) and is committed not to sell, rent, license, or trade Users’ Personal Data. The policy may be updated to reflect changes in services, laws, or privacy and security best practices. Questions regarding this policy or personal data handling can be directed to privacy@cynny.com or Cynny’s postal address, with a Data Protection Officer available at info@agiledpo.it.

MorphCast® Emotion AI Media Player Privacy Policy

Cynny S.p.A. (“Cynny”), enrolled at the Business Registry of Florence, VAT number No. IT06340560488, D-U-N-S® number 434193325, is committed to maintaining the privacy and security of your personal data under the applicable privacy legislation, including the General Data Protection Regulation UE 2016/679 (“GDPR”). The contact details of Cynny are indicated within the “Questions?” section below. 

This Privacy Policy applies to the product MorphCast Emotion AI Media Player (the “MorphCast Media Player‘), which is part, inter alia, of the MorphCast Emotion AI Interactive Media Platform, which in users’ browsers plays interactive videos created with MorphCast Studio, which make Cynny’s MorphCast services available (collectively, the “Services”). This Privacy Policy explains Cynny’s collection and disclosure practices of the Users’ Personal Data (as defined below) of whom is using the Services (“Users”) to which the Services are addressed, as applies solely to the personal data that we eventually collect through the MorphCast Media Player (and not also through the MorphCast website and/or other tools made available by Cynny). For the privacy regulation of other services offered by Cynny, you may refer to the other policies adopted by Cynny which may apply in this respect, as available at this link: mission.

Acceptance of Privacy Policy

By using the Services, you signify your acceptance of the relevant provisions of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Services.

Categories of personal data we process and how we collect it

MorphCast Media Player does not use any cookies or local storage of your browser. This means that it does not track your behavior or pollute your browser with any information, nor does it collect personal data nor does it transmit them to our servers or to third parties.

Cynny, for accounting and technical reasons, collects daily statistical anonymous and aggregated data on the use of the Service such as, by way of example and as far as applicable, number of times the Service has been requested, initialized, authorized and started, number of errors eventually occurred, number of frames analyzed and usage time spent using the Service.

With respect to the content (the “Content“) of the interactive video that MorphCast Media Player is currently playing on your browser, provided that Cynny has no control whatsoever on the Content, Cynny is appointed as data controller by the professional user, (the “Content Owner”), who creates the Emotion AI Interactive Videos now played in your browser, as external data processor of such Content, according to a data processing agreement like the one available at this link: Emotion AI Interactive Media Platform – Appointment as Data Processor (DPA). For your info, the Content Owner is also subject to the terms of use of the MorphCast Emotion AI Interactive Media Platform available at the link Emotion AI Interactive Media Platform – Terms of Use as well as the ethical code available at this link: MorphCast Ethical Code.

In the event that the Content Owner initializes and uses the functionality “Statistics” made available by the Service through the MorphCast Studio tool, Cynny also collects and makes it visible to the Content Owner, statistical “emotional” data, aggregated daily, anonymous, not associated with natural persons, and therefore, to be considered not subject to any data protection regulation. 

For detailed information regarding the method of processing and extraction of such specific emotional data, please refer to the Emotion AI – Responsibility.

In any case, Cynny shall not collect any special category of personal data, as defined by Article 9 of GDPR.

Methods of processing Users’ Personal Data

In the event that the Content Owner initializes and uses the functionality “Statistics” made available by the Service through the MorphCast Studio tool, MorphCast Media Player will process Users’ Personal Data, that are out of the control of Cynny, only in your browser, as detailed in the Emotion AI – Responsibility.

Cynny will not sell, rent, license, or trade your Users’ Personal Data and may not do so as Cynny does not have any control over them.


The Services may contain links to third-party websites that may offer information of interest. This Privacy Policy does not apply to those websites. Therefore, Cynny recommends you to review those websites’ privacy policies individually.

Policy Updates

This Privacy Policy may be revised from time to time as we add new features and services, as laws change, and as industry privacy and security best practices evolve.  We display an effective date on the policy in the upper right corner of this Privacy Policy so that it will be easier for you to know when there has been a change. If we make any change to this Privacy Policy regarding use or disclosure of the Users’ Personal Data, that change will be available here while you reload this page.


If you have any questions about this Privacy Policy or about Cynny’s handling of the Users’ Personal Data, please contact privacy@cynny.com or mail your request to the following postal address: Cynny S.p.a., Via Delle Mantellate n. 8, 50129 Firenze (Italy). 

Cynny has also appointed a Data Protection Officer, who may be reached at the email address info@agiledpo.it.