Last updated: September 29, 2025
Relationship with the MorphCast Inc. Global Privacy Policy
This notice (the “Supplemental Privacy Policy”) supplements and forms part of the MorphCast Inc. Privacy Policy (https://www.morphcast.com/morphcast-inc-privacy-policy/). The definitions and CPRA business purposes set out in that policy also apply to this Product unless otherwise stated.
Territorial Exclusion
We do not currently offer our services in certain jurisdictions. For the up‑to‑date list and rationale, please see https://www.morphcast.com/legal-territorial-exclusion/.
· Product Overview
The Emotion AI Media Player is a lightweight web player that streams interactive videos created in MorphCast Studio. While the video plays, an on‑device Emotion AI engine monitors the viewer’s facial expressions and adapts the storyline in real time. No account or sign‑in is required for viewers.
MorphCast Inc. (“MorphCast“, “we“, “us“, “our“) is a Delaware corporation headquartered at 835 Fifth Avenue, San Rafael, CA 94901, USA.
· Categories of Personal Information Processed
| Category | Examples | Source | MorphCast role | Retention |
|---|---|---|---|---|
| Video Stream | Interactive video delivered via HLS/DASH | Studio CDN | Business | Temporary buffer only |
| Viewer Camera Frames (ephemeral) | Pixel data from viewer webcam | Browser getUserMedia | Not transmitted | In‑memory < 100 ms then discarded |
| Emotion Metrics (local) | Valence, arousal, emotion labels | Derived on device | Used client‑side only | Cleared at session end |
| Interaction Events | Play, pause, branch choice clicks | Player JS | Service Provider | Transmitted to analytics endpoint |
| Aggregated Analytics | View count, watch time, branch popularity | Player → analytics | Service Provider | 36 mths |
| System Logs | IP, error codes, quality‑of‑service metrics | CDN & API logs | Business | 30 days logs; aggregated 12 mths |
No raw camera frames or per‑frame emotion data leave the viewer’s device. Analytics consist of anonymised, aggregated counters only.
· Purposes of Processing
| Purpose | CPRA Business Purpose |
|---|---|
| Deliver adaptive video content to viewers | Perform services |
| Provide aggregated viewing & interaction analytics to the content creator | Provide services |
| Improve QoS and detect playback issues (system logs) | Detect security incidents / Research & development |
MorphCast does not sell or share personal information as defined by the CPRA.
· CPRA business purposes / Service‑Provider Status
Roles under CPRA (Business / Service Provider).
MorphCast acts as a Service Provider under the CPRA and processes personal information solely to deliver the Product in accordance with its agreement with the customer. MorphCast does not sell or share personal information as defined by the CPRA.
MorphCast acts a Business for CDN system logs. Content creators control uploaded videos.
Data Processing Addendum (DPA)
Our Data Processing Addendum (DPA) is incorporated into our Business Terms of Service and available at https://www.morphcast.com/dpa/. Business Customers may request a countersigned copy if needed, but the DPA is effective without additional signature.
De-identified/aggregated data. Metrics that are de-identified or aggregated such that they cannot reasonably be linked to a particular consumer or household are not “personal information” under the CPRA/CCPA. MorphCast therefore does not act as a Business or Service Provider for such de-identified/aggregated data; we nonetheless maintain appropriate security and confidentiality commitments.
· Additional Compliance
This Policy is designed to comply with the California Consumer Privacy Act and the California Privacy Rights Act (CCPA/CPRA) and, in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA). For other comprehensive U.S. state privacy laws that are materially similar to the CPRA, our practices and user-rights workflows are aligned and we make equivalent choices available, to the extent applicable to MorphCast in its role as Service Provider/Processor.
Because requirements may differ by jurisdiction (e.g., consent for certain sensitive categories, universal opt-out signals, or appeal mechanisms), Business customers are responsible for identifying any stricter or additional local obligations in the places where they operate and for instructing MorphCast accordingly; we will reasonably support such compliance through our Product configuration and our DPA.
Territorial availability. This Product is not available in all jurisdictions. For the up-to-date list of jurisdictions we do not serve and the rationale, please see https://www.morphcast.com/legal-territorial-exclusion/.
· Service Providers
| Service Providers | Service | Location |
|---|---|---|
| Amazon Web Services | Streaming origin + analytics API | USA |
| Amazon CloudFront | Global CDN delivery | Global |
| Stripe, Inc. | Payment processing (if paid tier) | USA |
A full, current list is maintained in the DPA (https://www.morphcast.com/dpa).
· Security Measures
- End‑to‑end TLS (HTTPS) for video and analytics traffic.
- Emotion analysis runs locally; no outbound webcam data.
- AES‑256 at rest for analytics in AWS.
- SOC 2 Type II infrastructure partners.
· Data Retention & Deletion
- Aggregated viewer analytics retained 36 months.
- System logs deleted after 30 days; aggregated QoS stats kept 12 months.
- Content creators can reset analytics per project from the Studio dashboard.
· Your Privacy Rights
California Residents (CPRA)
If you reside in California you may: access/know, delete, correct, and limit the use/disclosure of sensitive personal information (not applicable because we do not use or disclose sensitive PI for purposes that trigger the right to limit).
No Opt-Out Needed: MorphCast does not sell or share personal information as defined by the CPRA.
Residents of Other U.S. States
Depending on your state’s law (e.g., Virginia, Colorado, Connecticut, Utah, and others), you may have rights similar to California’s, including access/know, delete, correct, portability, and, where applicable, the right to opt out of targeted advertising, sale, or certain profiling.
Canada (PIPEDA and applicable provincial laws)
Canadian residents may request access to and correction of personal information, subject to applicable exceptions. You may also contact the Office of the Privacy Commissioner of Canada or your provincial privacy commissioner regarding unresolved concerns.
How to Exercise Your Rights
Submit a request using the methods listed in the Contact Us section below. We will verify your identity and respond within 45 days, or any shorter period required by applicable law (Canadian requests will be handled within the timelines set by Canadian law).
Territorial Exclusion (Reference)
As noted at the beginning of this policy, we do not currently offer our services in certain jurisdictions. For the up-to-date list and rationale, please see: https://www.morphcast.com/legal-territorial-exclusion/.
· Children’s Privacy
Our Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please submit a request using the methods listed in the Contact Us section below and we will promptly take steps to delete the information.
By default, our emotion AI runs on-device (in the user’s browser/app). Face images/video and biometric identifiers are not transmitted to MorphCast servers for analysis. We do not sell or share minors’ personal information for cross-context behavioral advertising.
Where local law sets a specific age of consent for online services (typically 13–16), we apply the applicable threshold in that jurisdiction. If an organization enables account-based or optional cloud features for users who are minors and those features involve transferring personal information to our systems, that organization is responsible for obtaining verifiable parental consent and providing any required notices. In such cases, MorphCast processes the data as a Service Provider/Processor under our DPA and only on documented instructions.
If we learn that we have collected personal information from a child without the required consent, we will delete or de-identify that information and, if applicable, disable the relevant account or feature.
· Contact Us
Email: privacy@morphcast.com
Postal: MorphCast Inc., 835 Fifth Avenue, San Rafael, CA 94901, USA
We aim to respond within 45 days (CPRA) or within any shorter period required by applicable law.
· Changes to This Policy
We may update this Policy from time to time. Material changes will be announced via a prominent notice on our website or by email where appropriate. The “Last update” date at the top indicates when revisions became effective.