Anemotion is an animated short film created by CONFORM that showcases the potential for tourism and congress development in the city of Naples.
The film develops through the story of two brothers, both Neapolitan, one by birth and the other by adoption. Felice, a musician who has stayed in Naples, uses music to keep at-risk children off the streets. Jonas, an engineer, has developed applications with his international team that combine culture and tourism with artificial intelligence.
Anemotion is a world suspended between the future and the past, technology and harmony, emotional bonds and digital links; it is a captivating journey through the squares and alleyways of Naples, which transforms into an evocative exploration of the memories of two brothers. Thanks to innovative mixed reality and augmented reality technology, the present and the past merge, giving life to an engaging narrative that embraces not only the city of Naples but also the personal stories of the protagonists.
For the viewing of the animated short film “ANEMOTION,” CONFORM has tested and implemented the MorphCast Emotion AI system, the advanced technology that utilizes facial emotion recognition, with particular attention to user privacy.
They chose MorphCast because, unlike other emotion analysis systems that operate on the server side, MorphCast Emotion AI functions entirely on the user’s device, and the captured facial image frames will be processed solely on the client side and immediately deleted afterwards. In practice, the user’s facial data remains on the used device and cannot be sent, stored, or exchanged with anyone in any form.
Through the use of MorphCast Emotion AI, also known as Affective Computing, and facial emotion recognition, during the viewing of the animated short film “ANEMOTION,” the viewer’s emotional sphere will be read and interpreted. This is done in order to provide personalized and optimized “recommendations” at the end of the film, suggesting one or more multimedia contents (e.g., 360° virtual tours, short films, documentaries, TV episodes, series episodes, feature films, etc.) based on the detected emotional state. This dimension is a key element in engaging people with creativity and culture as it stimulates their imagination and motivates their interest, passion, and curiosity.