77Agency chose MorphCast to create an engaging, emotional interactive experience for Rado Watches, using Emotion AI to connect with users on a deeper level. This innovative campaign aimed to enhance brand engagement and generate leads through a personalized user journey.
Overview
The Rado emotional interactive experience invited users to engage with Rado’s content through their device’s camera. MorphCast Emotion AI analyzed their facial expressions in real-time while watching a video, adapting the experience to resonate with their emotions, creating a highly personalized interaction with the brand.
Emotional Interactive Rado Experience
Users began the experience by granting camera access on an interactive landing page. MorphCast Emotion AI analyzed their facial expressions while watching a video. Then, it provides them with a personality profile and a suggestion on the watches that match it.. This personalized interaction allowed users to connect emotionally with Rado’s brand, enhancing their engagement. The seamless integration of advanced technology made the experience memorable and impactful, encouraging users to explore more about Rado’s offerings.
Process
MorphCast Facial Emotion AI technology was integrated by 77Agency into the Rado experience, enabling real-time emotion detection and content adaptation. The collaboration ensured that the technology worked smoothly, providing an intuitive and engaging user experience.
Impact
The campaign achieved significant measurable results, demonstrating the effectiveness of Emotion AI in interactive marketing:
Key Achievements
140,000 Camera Requests: Users prompted for camera access.
100,800 Started Experience: Users who engaged with the content.
50,000 Completed Experience: High completion rate of 50%.
35,000 Leads Generated: 70% of users who completed the experience became leads, leaving their email address to see the result of the experience.
By leveraging MorphCast Emotion AI, Rado successfully created an immersive and engaging interactive experience, significantly enhancing brand engagement and lead generation. This campaign set a new benchmark for using advanced technology in marketing.
