MorphCast analyses users’ emotions to suggest the whatches that better matches their personality profile.
Rado has always been a pioneer. It is the only brand in the watch industry to focus on future and innovation, instead of past and tradition.
The “Feel it!” campaign by 77Agency reinforces Rado’s status as the most forward thinking design player in today’s watch industry.
Thanks to MorphCast, the campaign associates Rado to emotions, analyzing users’ facial expressions in real time while watching a video. Then, it provides them with a personality profile and a suggestion on the watches that match it.
The aim is to offer an entertaining experience (potentially viral), involve users in a deep-rooted sharing of values, and drive traffic to the main site.