As part of the ANEMA Project by Conform, the film SINAPSI was made, a full-length feature film that, thanks to an important cast with Beatrice Arnera, Nino Frassica, Massimo Venturiello and many other actresses and actors, known to the big and small screen, highlights, in the cultural and landscape context of Naples, the impact that Artificial Intelligence can have on the innovation of business models of small, medium and large companies, but also of public and private structures dedicated to the organization of events and the promotion and enhancement of heritage, highlighting the importance of digital security.
The viewing of the film “SINAPSI” in CONFORM’s streaming platform involves the application of the “MorphCast Emotion AI” system, which recognizes emotions without matching a user’s facial data to a specific person, thus protecting his or her privacy and complying with the General Data Protection Regulation (GDPR), the California Privacy Rights Act (CPRA), the Colorado Privacy Act (CPA) and the Virginia Consumer Data Protection Act (VCDPA).
Through the use of Emotion AI and facial emotion recognition, it will be possible to read the viewer’s emotional sphere detected during the viewing of “SINAPSI” in order to “recommend” one or more related multimedia contents at the end of the film in a personalized and optimized manner, representing this a key dimension to bring people closer to culture, stimulating imagination and motivating interest, passion and curiosity.
Check out the interview with the director!
View the making of!
