Why Ethical AI Is More Important Than Ever in 2023
AI Technology

Why Ethical AI Is More Important Than Ever in 2023

Stefano Bargagni

In 2023, the importance of ethical AI is more crucial than ever before due to the widespread adoption of AI technology in various fields. Artificial Intelligence (AI) has come a long way since its inception, and it is now used in a wide range of applications. From self-driving cars to medical diagnosis, AI has the potential to revolutionize how we live and work. However, the widespread adoption of AI brings with it a number of ethical concerns that need to be addressed. In this blog post, we will discuss the importance of ethical AI and its implications for the future.

A company with an ethical AI approach

One company that is taking a proactive approach to ethical AI is MorphCast. MorphCast is a software development company that specializes in creating cutting-edge Emotion AI solutions for a range of industries. One of their key goals is to ensure that their AI solutions are not only effective but also ethical. MorphCast recognizes that AI can be a powerful tool for good, but only if it is developed and used in an ethical way.

Why is ethical AI more important than ever?

The answer lies in the rapid advancement of AI technology and its integration into our daily lives. As more and more businesses and organizations integrate AI into their operations, there is a growing concern about the ethical implications of AI use. For example, you can use AI to make decisions about people’s lives, such as who gets hired or fired, who gets a loan, and even who gets parole. If these decisions are made without ethical considerations, they can lead to serious harm and injustice.

Risks of unethical AI

One of the key risks associated with unethical AI use is bias. AI algorithms are only as good as the data they are trained on, and if the data is biased, the algorithm will be too. This can lead to discrimination and other forms of unfair treatment. 

Another risk associated with unethical AI use is privacy. AI solutions often require vast amounts of data to function effectively, and this data can include sensitive information about individuals. If this data falls into the wrong hands, it can be used for nefarious purposes, such as identity for example.

The right approaches to AI

The good news is that there are ways to address these risks and ensure that AI is developed and used in an ethical way. One approach is to prioritize transparency and accountability in AI development. This means being open about the data used to train AI algorithms, as well as the algorithms themselves. As well as guarantee privacy by ensuring that the algorithm works exclusively client-side without sending sensitive data to any server and storing only statistical and non-analytical data, not attributable to the individual. Do not use cookies to recognize the session of a single individual. It also means being accountable for the decisions made by these algorithms and ensuring that they are fair and just.

Another approach is to prioritize diversity and inclusion in AI development. This means ensuring that AI algorithms are trained on a diverse dataset that includes people from different backgrounds and demographics. It also means ensuring that the people developing these algorithms come from diverse backgrounds and have a range of perspectives.

Examples of ethical use of AI

Verizon Tom’s story: the first Emotion AI Interactive Film created by Yahoo Studio. The short film uses MorphCast Emotion AI Interactive Video Platform to read the emotions of the viewer and to create empathy, changing the narrative according with the viewers reactions.

The Adaptive-Media® Interview Coach: This interactive tutorial exploits the opportunities offered by MorphCast to prepare students to job interviews. The project was created in collaboration with Nacro Education (UK charity helping young adults into the world of work).

To sum up

The importance of ethical AI cannot be overstated. As AI becomes more integrated into our daily lives, it is critical that we prioritize ethical considerations in AI development. Companies like MorphCast are committed in this area adopting a code of ethics and guidelines for the responsible use of Emotion AI, and it is up to all of us to ensure that AI is a force for good in the world.

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Informations about
the Author

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Stefano Bargagni

Internet serial entrepreneur with a background in computer science (hardware and software), Stefano codified the e-commerce platform and founded the online retailer CHL Spa in early 1993, one year before Amazon. He is the Founder and CEO of MorphCast.