Emotion AI Media Player – FAQ

An HTML5 media player is a web-based audio and video player that uses HTML5 technology to stream and display multimedia content within a browser. HTML5 has built-in support for audio and video playback, making it easy to integrate media players into websites without the need for plugins or external software. These media players are compatible with modern web browsers and can be easily customized to match the website’s design and functionality requirements.

MorphCast Emotion AI Media Player is a web media player that is designed to play interactive videos that are created with MorphCast Studio. The player is integrated into the viewer’s browser and uses Artificial Intelligence (AI) to analyze the emotional content of the video in real-time.
This media player is designed to be used with videos and allows for interactive experiences that are tailored to the emotional responses of the viewer. It uses a range of machine learning algorithms to analyze the visual data of the camera of the device in real-time and extract emotional insights. These insights are then used to modify the viewing experience, including changing the scenes of the video, tone of the audio, the color of the background, or any other graphic and visual elements.
The Emotion AI capabilities of the media player (which uses MorphCast Emotion AI HTML5 SDK) enable it to provide a more engaging and personalized viewing experience, enhancing the emotional impact of the content and creating a more immersive experience for the viewer. The MorphCast Emotion AI Media Player is a powerful tool for content creators and media producers looking to provide a cutting-edge and emotionally engaging viewing experience to their audiences.

The MorphCast Emotion AI Media Player and the MorphCast Emotion AI Interactive Media Platform are innovative technologies that use advanced algorithms for facial emotion recognition and analysis. They are subjects of patented technology. Three patents (US Pat: 9524278 B2 – US Pat. 10334300 B2 – US Pat. 10346700) and an additional three patents pending. This underscores the platform’s innovative approach in the field of media players and emotion AI technology. For more details on these patents and the specific technologies they cover, you would need to refer to official patent documentation or the MorphCast website.

The MorphCast Emotion AI Media Player is based on Entity Component System (ECS) architecture, which allows for the separation of functionality into smaller components that are responsible for specific tasks. The ECS architecture is a powerful tool, derived from games architectures, for building complex media players like the MorphCast Emotion AI Media Player. It allows for the creation of flexible and scalable systems that can adapt to a wide range of use cases and user needs.
The use of ECS architecture in the MorphCast Emotion AI Media Player has several advantages. First, it allows for the separation of concerns, making the code easier to understand and maintain. Second, it makes the code more modular, allowing MorphCast developers to add new features or modify existing ones more easily. Finally, it makes the media player more performant, as each system can operate independently and in parallel with other systems.

MorphCast Emotion AI Media Player is compatible with modern web browsers, as it uses HTML5 technology to function. This means that it works seamlessly on popular browsers such as Google Chrome, Mozilla Firefox, Safari, Microsoft Edge, and others that support HTML5 standards. As an HTML5 media player, it can be easily integrated into websites and web applications, and it’s designed to work across various devices, including desktops, laptops, smartphones, and tablets, ensuring a consistent user experience.

There is no need to download and install the MorphCast Emotion AI Media Player. As an HTML5 media player, it can be easily integrated into websites without requiring plugins or external software. The media player is loaded automatically by the browser when a user visits the web page containing the embedded player. MorphCast Studio simplifies the process of integrating the Emotion AI Media Player into your website. By using the Studio, you can easily configure and embed the media player without manually handling code snippets or API keys.

To ensure that you’re properly managing the privacy policy of the MorphCast Emotion AI Media Player when embedding it into your web page, follow these steps:
– Understand the data collection and processing practices: Familiarize yourself with MorphCast’s privacy policy, terms of service, and any data processing agreements to understand what data is collected, how it’s processed, and how it’s stored when users interact with the media player.
– Create or update your own privacy policy: Draft or update your website’s privacy policy to include a section that specifically addresses the use of the MorphCast Emotion AI Media Player. Explain how the media player collects, processes, and stores user data, and outline any sharing of that data with MorphCast or other third parties.
– Obtain user consent: Before activating the media player and collecting any personal data, ensure that you obtain explicit consent from your users. You can implement a cookie consent banner or a pop-up window on your website that informs users about the data collection and usage practices associated with the media player. Users must actively agree to these practices before interacting with the media player.
– Provide users with control over their data: Allow users to access, modify, or delete their personal data associated with the media player upon request. Include a clear explanation in your privacy policy about how users can exercise these rights.
– Ensure GDPR and other relevant regulation compliance: If your website is accessible by users from the European Union or other regions with strict data protection regulations, ensure that your data processing practices and privacy policy comply with the relevant regulations, such as the General Data Protection Regulation (GDPR).
– Keep your privacy policy up-to-date: Regularly review and update your privacy policy as needed to maintain transparency and compliance with any changes in data processing practices or applicable regulations.

MorphCast Studio itself doesn’t directly manage the privacy policy for your website when embedding the media player. However, it provides information and a tool to facilitate the implementation of privacy policy requirements associated with the Emotion AI Media Player.
As the website and the Studio project and content owner, it’s your responsibility to develop a privacy policy that addresses the use of the MorphCast Emotion AI Media Player on your website. You can leverage the information provided by MorphCast Studio about data collection and processing practices to create or update your website’s privacy policy, ensuring compliance with relevant data protection regulations.

The MorphCast Player is free; it is included with MorphCast Studio and is used to render Studio projects in the browser or app.