MorphCast Emotion AI Video Conference – FAQ

MorphCast Emotion AI Video Conference is a service that provides real-time analysis of participants’ emotional state, attention level, and engagement during video conferences or webinars in the browser. It aims to help improve communication and interactions during these virtual events by analyzing the data through both real time and deferred dashboard.
The service is based on MorphCast Emotion AI technology, which is software for image processing that can determine the emotional state and other apparent characteristics of an individual in front of the camera.
During the video conference or webinar, the organizer can start and stop the analysis, and participants can choose to accept or reject the analysis. If the analysis is enabled on both side, the organizer can access a real-time dashboard with a table that displays the participants’ name, dominant emotion, number of faces in front of the screen, attention level, and engagement. The dashboard also shows the average attention and arousal levels of the participants, dominant emotions, and attention level per minute.
After the event, the organizer can access a report that includes a table with the data of each participant who authorized the analysis, such as name, dominant emotion, and average attention and arousal levels. The report also includes the top 5 emotions expressed by participants during the entire event, a 2D emotional space, and the dominant emotions of the participants in percentage. The organizer can select individuals or groups of participants and view their respective data.
MorphCast Emotion AI Video Conference is available through the MorphCast Site and is a paid service that any professional user can use.

Our technology in the field of artificial intelligence, especially emotion AI, is highly debated, and there are no clear laws yet on what can and cannot be done. Due to these uncertainties, our service has faced intermittent suspensions by Zoom and other platforms, followed by reinstatements after thorough technical and privacy checks. To address these gaps in product availability, we decided to offer our clients an alternative video conference tool, entirely under our control, to ensure consistent service. Following the warm reception of our product on the market, we have become convinced that offering a specialized alternative that is always updated with the latest emotion AI technologies would be useful to our customers.

MorphCast Emotion AI Video Conference is an Web App available here, easy to use just following the simple steps contained in this Quick Start Guide. It is not an application that needs to be downloaded and installed separately on a device. Instead, users can simply access the App directly with your browser. Once the app is activated, it can be accessed and used during video conferences and webinars from the browser interface through the URL served by the application.

Yes, participants can choose to accept or reject the analysis. If they reject the analysis, their data will not be included in the dashboard or report.

Yes, participants can choose to accept or reject the emotional analysis provided by the App. If a participant does not consent to the emotional analysis, they can still participate in the video conference or webinar, but their data will not be included in the real-time dashboard or post-event report.

Yes, participants can revoke their consent to the emotional analysis provided by the App at any time during the video conference or webinar. The organizer of the event can also stop the analysis at any time if needed.

MorphCast Emotion AI Video Conference analyzes participants’ emotional state, attention level, and engagement during the videoconference or webinar. It determines the dominant emotion, number of faces in front of the screen, and attention level of each participant.

Yes, MorphCast Emotion AI Video Conference is GDPR-compliant. The software is specifically designed to not identify the subjects being analyzed, but only to make an instant and volatile processing of personal data through the scanning of images extracted from the camera flow provided by the browser. No images are sent to any servers, as they are analyzed directly on the user’s device browser. For more info about it, see MorphCast Emotion AI Video Conference Privacy Policy.
Regarding the management of the conference data by AWS Chime, as for example the video recording functionality, possibly activated by the host and accepted by the participant in the video conference. More information about AWS data management you can find at AWS Compliance GDPR Center.

MorphCast Emotion AI Video Conference embeds AWS Chime service. Regarding the MorphCast part of the application, here you have the links to  Terms of Use – Privacy Policy – DPA. Regarding AWS part of the application, here you can find the AWS Compliance GDPR Center.

No, all MorphCast products are available only for professional users. Chech out our Terms of Use for more info.

The post-event report includes a table with the data of each participant who authorized the analysis, such as name, dominant emotion, and average attention and arousal levels. The report also includes the top 5 emotions expressed by participants during the entire event, a 2D emotional space, and the dominant emotions of the participants in percentage.

Yes, organizers can select individuals or groups of participants and view their respective data.

No, only the organizer can see the data of participans.

The accuracy of MorphCast Emotion AI Video Conference’s analysis depends on various factors, such as lighting, camera angle, and facial expression. However, the software has been developed and tested to provide accurate results. For detailed information regarding the accuracy, the potential risks and benefits of using our Emotion AI system and guidance on how to use the system safely and effectively, please refer to this page: How it works.

The cost of MorphCast Emotion AI Video Conference depends on the length of the events. Our payment scheme flexibly aligns with the amount of license key usage each month. At the start of each month, you’re provided with a considerable quota of usage at no cost. Should your usage exceed this free quota, the system will smoothly upgrade you to a higher level plan. Conversely, if your usage reduces in any following month, your plan will automatically adjust to a more basic tier, in line with your reduced requirements.
You can find detailed information about pricing on this link: MorphCast Emotion AI Videoconference Pricing.

Yes, if you are affiliated with a university or are conducting research, you may be eligible to obtain a no-cost license for non-commercial use. Startups may also receive special consideration for such licenses. Please proceed to acquire the necessary license through our web site channel, and then send us an email (info@morphcast.com) to inform us of your status. This will allow us to verify that you qualify for a no-cost, non-commercial license.

Yes, MorphCast Emotion AI Video Conference allows you to use it for a large amount of time every month free of charge (check out the Price Plans).

If you exceed the minimum threshold specified in the pricing plans, you will receive a report of your daily consumption and the most cost-effective plan will be automatically applied to you, along with a proforma invoice detailing the amount for the respective plan. You will have the option to make payment within 30 days using one of the methods indicated in the proforma invoice. This process repeats every month, so you also renew the free plan’s bonus every month. For more information and details, please refer to the payment chapter of our terms of service.

The purpose of using MorphCast Emotion AI Video Conference is to improve communication and interactions during virtual events by analyzing the emotional state, attention level, and engagement of participants. Data collected can be utilized to enhance and refine videoconferences or webinars both during and after the event. Its uses include:
– Communication Improvement: Recognizing emotions like confusion enhances interaction.
– Presenter Feedback: Provides immediate emotional feedback for delivery adjustments.
– Meeting Effectiveness Evaluation: Engagement analysis to determine meeting success.
– Aid in Education: Monitors student engagement and understanding.
– HR Utility: Assesses candidate and trainee responses.
– Enhancing Customer Service: Understands customer reactions and satisfaction.
– Mental Health Assessment: Evaluates emotional states in telehealth sessions.
These functionalities aim to optimize the overall virtual interaction experience.

Yes, MorphCast Emotion AI Video Conference can be used for educational purposes to analyze the engagement and attention of students during virtual classes or lectures.

No, MorphCast Emotion AI Video Conference is specifically designed to work stand alone and is not compatible with other video conferencing platforms except Zoom (You can find MorphCast for Zoom in Zoom Marketplace).

MorphCast Emotion AI Video Conference does not store personal data. It processes data momentarily by scanning images from the browser’s camera feed. The analyzed emotional data, although not inherently sensitive, becomes personal when linked with names, thus subject to GDPR and other privacy laws. To ensure compliance, the software includes a feature for organizers to implement their own privacy policy. In this arrangement, MorphCast acts as a data processor, while the organizer is responsible for legal compliance.

MorphCast Emotion AI Video Conference does not support data export. Analyzed data is accessible via a real-time dashboard and post-event report. While the system itself doesn’t facilitate data export, organizers with access could technically export it. However, they must ensure compliance with data protection laws to avoid legal issues. Using or exporting personal data inappropriately could lead to serious legal and reputational repercussions. It’s crucial for organizers to adhere to applicable privacy laws and regulations to safeguard participant rights and privacy.

Yes. The app offers statistics with a dashboard and the possibility of downloading data in csv and json format. For more information on the graphs and extracted data, see our guide to interpret data generated by Emotion AI.

Since MorphCast Emotion AI Video Conference works on the client side, meaning that the analysis is performed by the user’s device. This means that the software can scale up to a large number of participants without encountering significant performance issues.

Yes, MorphCast Emotion AI Video Conference can be used for market research to analyze the emotional response of participants to advertisements or product presentations during virtual focus groups or surveys.

Yes, MorphCast Emotion AI Video Conference can be used for corporate training to analyze the engagement and attention of employees during virtual training sessions.

While MorphCast Emotion AI Video Conference was not designed specifically for online therapy, it may be used by therapists to analyze their clients’ emotional states, attention levels, and engagement during virtual therapy sessions. Some psychologists use MorphCast Emotion AI Video Conference to objectively measure mood at the start and end of therapy sessions, as well as at the beginning and conclusion of therapeutic journeys, aiding in evaluating session effectiveness and patient mood progression. However, it’s crucial to note that MorphCast Emotion AI Video Conference is not a medical tool and should be utilized alongside professional judgment.

The advantage of using MorphCast Emotion AI Video Conference is that it provides real-time analysis of participants’ emotional state, attention level, and engagement during virtual events, which can help improve communication and interactions. The data can be used to make adjustments and improvements to the videoconference or webinar in real-time and after the event. This can lead to more effective and engaging virtual events.

Yes, MorphCast Emotion AI Video Conference can be used for large-scale events, since the software works client-side, it can theoretically scale infinitely without losing performance.

Yes, MorphCast Emotion AI Video Conference is designed to be easy to use. Once the app is loaded in your browser, the organizer of the videoconference or webinar can start and stop the analysis at any time. The real-time dashboard and post-event report are also user-friendly and easy to navigate.

No, there is no limit to the length of the videoconference or webinar that can be analyzed by MorphCast Emotion AI Video Conference.

Yes, the limit is 249 participants.

MorphCast Emotion AI Video Conference for organizer is not responsive, which means that the layout of the software may not adapt well to the screen size of mobile devices. This could potentially make it more difficult to use and view the real-time dashboard and post-event report on a mobile device. For guests users instead it is responsive, so may be accessing the software on mobile devices.

The minimum system requirement for using MorphCast Emotion AI Video Conference is a computer or mobile device with a camera and internet connection. The software is designed to work on most modern web browsers.

On our MorphCast Emotion AI Video Conference you will find instructions for contacting customer support.